OMD Brisbane has been appointed as media agency to Sealy the iconic Australian mattress brand.
The agency will be responsible for all media strategy, planning and buying for Sealy. The appointment coincides with the relaunch of the Sealy brand, with the positioning of their innovative products as “It’s clearly a Sealy”.
Ann Strini, senior brand manager for Sealy, said, “The OMD team have shown undeniable passion and knowledge of our brand. It’s a significant time for Sealy with our brand relaunch, so we are delighted to be working with such a capable and committed team.”
Kenny Stewart, group managing director of OMD Brisbane, added, “We are thrilled to be partnering with Sealy and it’s great to be on board to drive the new brand relaunch. We look forward to working with them, to herald the next era of their brand and deliver business growth.”