OMD Sydney has promoted Stuart Bailey to the position of chief digital officer, responsible for driving and implementing the digital vision for OMD Nationally.

With 14 years industry experience across Australia and the UK, Stuart first joined OMD in August 2012 as national head of digital.

The new role, testament to the exponential growth and evolution of the OMD digital product over recent years, will see Stuart work in collaboration with specialised business units Resolution, Accuen, Word and Airwave to further optimise best in breed product for clients, keeping OMD at the forefront of the market for technology and innovation.

Peter Horgan, CEO OMD Australia said: “Stuart has recently been described as the ‘Digital Shepherd’. Further proof that we harbour the best talent in the industry under our own roof, Stuart was the perfect candidate for this new role aligning our national offering across multiple stakeholders and driving digital innovation across this massive part of the business.”