The out of home (OOH) industry today announced half year net media revenue of $543.5million, up 11.9 per cent from $485.7million for the same period in 2022, Outdoor Media Association (OMA) has announced.
Digital out of home (DOOH) revenue accounts for 68.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.7 per cent for the same period last year.
Half-year net media revenue category figures are provided from 2022 to capture the growth of the industry including OMA membership up to May 2023:
Roadside billboards (over and under 25 square metres) revenues are up 5.3 per cent year-on-year to 236.4 million.
Roadside Other (street furniture, bus/tram externals, small format) are up 16.4 per cent year-on-year to $124.7 million.
Transport, including airports, revenue is up 55.7 per cent year-on-year to $62.3 million.
Retail, Lifestyle and Other segments are up 5.26 per cent to $120.1 million.
The OOH industry is still recovering from the COVID pandemic — particularly the transport segments. Cathy O’Connor, CEO of oOh!media, told B&T earlier this week that while the sector was hit hard by the decrease in government media spend as Australia slowly left its various lockdowns, the “very strong” category performances “are more than offsetting what’s happening with government spend.”
She also added that the Women’s World Cup got people “out and about” and that “advertisers can count on our panels across eight different formats benefitting from increased eyeballs.”
