Ogilvy PR & Ogilvy Health Announce New Creative Leadership
Ogilvy Network ANZ companies Ogilvy PR and Ogilvy Health this week announce two new key creative appointments, as the network continues to invest in dedicated creative expertise and leadership across its broad capability mix.
Effective immediately, Miriam Wells has been promoted to chief creative officer, Ogilvy PR, to drive creative output and innovative solution development for its outstanding client stable. Previously Head of Creative, she will also play a pivotal role in Ogilvy PR’s highly successful ‘Earned Creativity’ mantra – an integrated, earned-led approach to ideas across social, influencer marketing and earned-generating advertising.
Miriam Wells
Joining Wells is Nina East (lead image), who starts in the newly created role of group creative director, Ogilvy Health. East will work across Ogilvy Health’s integrated advertising, medical education, public relations, public affairs and health experience offer, to deliver patient-centric creative ideas that deliver health solutions, education and patient advocacy. She was most recently Group Creative Director at Ogilvy New Zealand.
CEO of Ogilvy PR and Ogilvy Health Richard Brett said the creative leadership expansion was further evidence of the agency’s commitment to creative excellence and innovative thinking, and the development of specialisations within its consulting strategy and structure that was launched in 2021.
“We’ve brought new ambition to the creativity of the Ogilvy PR and Ogilvy Health businesses over the past few years, and it’s an approach that has resulted in innovative work and effective results for our entire client base,” he said. “It has also led to the strong development of creative thinking at all levels, and we’re proud to utilise the creative smarts already within our network for these positions. There’s incredible depth and an array of unique experience within the Ogilvy Network, and we’re excited to have both Miriam and Nina add their expertise in new ways, while still providing them with opportunities to further develop their passion and specialisations.”
Brett said Wells has been an integral part of the agency since 2016 and has “consistently demonstrated her natural ability to bring out the best in teams and projects across all areas of the business”.
“Over the past few years, Miriam has specialised in earned creativity, and her exceptional skills have made a significant impact on the agency,” he said. In her new role as CCO she will lead a team of dedicated creatives in Ogilvy PR, working closely with Liana Rossi (head of culture and influence), Cody Desmond (culture editor), and Dom O’Connell (design director) to develop earned-led integrated campaigns for Ogilvy PR.
East has a diverse background working in media, advertising, and experiential sectors. She has delivered award winning global campaigns for some of the world’s most loved brands. East started out as Creative at MTV Europe before moving into the advertising world working for Viacom International. Since returning to New Zealand, East has worked for leading agencies Copper, Wunderman Thompson and most recently, Ogilvy New Zealand where she has been for the past two years, applying her non-traditional approach to ideas and creativity. East will lead the growing Ogilvy Health creative team driving earned creativity in health PR, and innovative solutions across digital experience, medical education, and health advertising.
“As we look to develop new-generation leadership, it is important to have creative approaches that are built from varied experiences and backgrounds,” Brett continued. “Both Miriam and Nina bring fresh perspectives and new ways of thinking that will continue to provide innovative consultancy solutions.”
The Ogilvy Network ANZ has significantly bolstered its creative bench in recent times; it recently announced that international talent Clark Edwards would join Bridget Jung in a newly developed joint Ogilvy Sydney ECD role (Jung will continue to oversee creative direction of Ogilvy PR and Ogilvy Health) while award winning creative and author Hilary Badger was hired as Ogilvy Melbourne’s new ECD in January. Kristal Knight also joined Ogilvy New Zealand as ECD in February 2022, shortly after Toby Talbot was announced as the network’s chief creative officer.
Talbot said the Ogilvy AUNZ network’s creative leadership was now “unparalleled in its depth of diverse talent and innovative thinking”.
“We’ve invested significant time and effort finding the right creative leaders who not only play well together but also understand the power of borderless creativity right across our capability ecosystem.
“Whether it’s PR, health, brand, CX, digital or consulting, we can apply creative thinking to any client brief, any brand or any issue that requires a shift in behaviour. I’m incredibly proud of my new ECD team. And stoked to add two incredible specialists in Miriam and Nina to complete the offering. There’s literally nothing we can’t do together.”
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.