Officeworks has welcomed experienced retailer and marketing leader, Jess Richmond, to the role of general manager marketing.

Richmond (featured image) was most recently head of brand and communications at 7 Eleven, where she led advertising, marketing, category marketing, packaging, brand and digital.

Prior to that, she held various senior marketing positions, including senior marketing roles at Coles Supermarkets and Boost Juice Bars.

The general manager marketing is a newly created role that oversees advertising, brand and CRM, and reports directly into Officeworks’ managing director Sarah Hunter.

Hunter said she is delighted to welcome Richmond to the team: “It’s such an exciting time to join the business – our customers’ expectations and needs are changing faster than ever, against a backdrop of an increasingly competitive environment.

“Jess is an experienced retailer and marketing leader who is hugely passionate about building on the strong foundation of the Officeworks brand to create a true connection with our customers.

“She will be instrumental in driving our marketing and brand forward.”

Richmond is thrilled to join an innovative every-channel retailer that is focused on putting the customer first.

She commented: “It’s a really exciting time to be in retail, and a brilliant opportunity to help Officeworks continue its fantastic work on delivering a culture of customer-centric communications.

“I’m looking forward to building a deeper connection with our customers and exploring new ways to better understand and inspire them to make bigger things happen.”