Officeworks has launched a new back to school campaign via creative agency CHEP which asks 12 students what they’re most looking forward to in the new school year.
The 12 students, one from each year level, appear in a TVC showing how the back to school experience can differ for everyone and why Officeworks is able to make the restart a breeze with its “wide product range, value and great service.”
The integrated campaign, which will run across TV, BVOD, OLV, OOH, radio, digital and social media, promotes Officeworks’ School List Service, Bring Your Own Device offering, and digital Purchase Assistant Tool which are designed to find the right devices for each child’s school requirements.
The campaign will also be complemented with a CRM program, PR, influencer engagement, and in-store activity.
Officeworks general manager marketing & iInsights, Jess Richmond said: “This back to school we wanted to celebrate all the individual feelings children have towards school, showing the natural moments of excitement, nervousness, and everything in between.
“Whether it’s starting school for the first time or entering high school and navigating the changing technology needs, Officeworks is here to help parents and students get everything they need at the best value and at low prices.
“Following recent years of uncertainty around returning to school, we hope our campaign brings joy and the promise of big things to come for all students on their education journey.”
CHEP deputy chief creative officer, Glen Dickson said: “Heading back to school fills kids with all kinds of feelings, hopes and dreams. It’s a big thing for them. Officeworks is the number one destination to get all set up for the exciting challenges and triumphs of all sizes ahead.”
Campaign credits:
Client: Officeworks
Creative: CHEP
Media planning and buying: Initiative
Digital: Reprise
Content: Medium Rare
Public Relations: alt/shift/
