“It’s about getting the game back on. It’s about enjoying it in a different way and we need to emphasise that. We need to work on virtual tribalism. I can assure you it had nothing to do with the events of the last week.”
Abdo said the focus is now entirely on TV viewership.
“The Tina Turner commercial was designed to stir up emotions and get fans to the venues. Whatever we do next will be more focused to get people to watch the games on TV,” he said.
Watch the ad below.