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B&T > Marketing > NRL Grand Final fails to hit AFL heights on Twitter
Marketing

NRL Grand Final fails to hit AFL heights on Twitter

Staff Writers
Published on: 8th October 2013 at 1:14 PM
Staff Writers
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Although the Twittersphere went into its expected overdrive on Sunday night for the NRL Grand Final between the Sydney Roosters and the Manly Sea Eagles, the numbers fell well short of the mania of the previous weekend’s AFL Grand Final in Melbourne.

Total social messages hit 145,435 on Sunday for the big NRL finale, with 111,565 of those coming on Twitter. This represented 63,000 fewer messages than the AFL Grand Finals received a week previously.

The fact that two Sydney teams were in the final is said to have contributed to the lack of tweets from elsewhere around the country.

The following is a word cloud showing the location of the location of the NRL tweeters (based on a random sample of 3000 tweets:  

There were 31,860 messages at its daily peak on the 6 October.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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