NOVA Entertainment has announced that its flagship music property, Nova’s Red Room Global Tour, will be returning for the fourth year.
The event will head to four American cities for a 12-day tour, concluding in Sydney, with exclusive performances by The Chainsmokers, Miley Cyrus and Peking Duk, along with unique experiences with Katy Perry and Calvin Harris.
The tour will depart from Sydney on Monday 5 June for an exclusive party for winners with singer/songwriter global superstar Katy Perry in Nova’s Red Room in LA.
The group will then head to Rhode Island for an intimate show with Grammy Award-winning American DJ/producer duo The Chainsmokers before travelling to Las Vegas for a VIP experience with DJ and producer Calvin Harris.
The tour party will spend four days in New York for a Nova’s Red Room with US singer/songwriter and actress Miley Cyrus before concluding the tour in Sydney with ARIA Award-winning electronic music duo Peking Duk on Saturday 17 June.
Kent ‘Smallzy’ Small will lead a tour party of 50 consisting of partners, media and a team of Nova’s content producers for the tour.
Smallzy will also broadcast his national night show, Smallzy’s Surgery, from each international destination to share highlights of the exclusive performances, artist interviews and behind-the-scenes content both on air, on-line and on Nova’s social assets.
For the first time, Mazda Australia is partnering with Nova’s Global Red Room Tour 2017 to help celebrate Mazda3’s 40th Anniversary in Australia.
Qantas will be the exclusive airline partner of Nova’s Red Room Global Tour for the fourth consecutive year, flying winners on board its A380 aircraft between Sydney and Los Angeles.
NOVA Entertainment’s long-term partner, The Star Sydney and Marquee at The Star Sydney, has returned as accommodation and venue partner, with the tour’s final show held on site on Saturday 17 June.
Contesting for the latest tour will commence on 15 May through a number of entry mechanics, including on-air contesting in Nova’s local breakfast shows and across the work day, with winners announced on the Kate, Tim & Marty drive show.
Listeners also have the opportunity to win on Nova’s Smallzy’s Surgery. Mazda3 and Qantas customers will also have the chance to win through loyalty programs and on-line at novafm.com.au.
Tony Thomas, chief digital and marketing officer at NOVA Entertainment, said: “Nova’s Red Room Global Tour continues to set the standard for a multi-platform music and travel brand that will give our listeners and partners more opportunities and experiences than ever before.
“With five amazing artists across five major cities in two weeks, this will be one of the biggest money-can’t-buy experiences Nova has ever delivered, and something our listeners and partners won’t forget for a long time.”
Stephanie Loupelis, head of commercial partnerships at NOVA Entertainment, said: “Mazda Australia, their media agency OMD and 1Mazda @ CHE Proximity are experienced in the benefits of investing in marquee partnerships of scale, so in many ways they’re the ideal brand partners to align with the tour.
“They’ve trusted our team to create the most ambitious tour yet and, just as importantly, they’ve trusted our proven credentials in this space to deliver a safe and effective environment for the Mazda3 brand to connect with the Nova audience.”
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