NOVA Entertainment has announced that its flagship music property, Nova’s Red Room Global Tour, will be returning for the fourth year.
The event will head to four American cities for a 12-day tour, concluding in Sydney, with exclusive performances by The Chainsmokers, Miley Cyrus and Peking Duk, along with unique experiences with Katy Perry and Calvin Harris.
The tour will depart from Sydney on Monday 5 June for an exclusive party for winners with singer/songwriter global superstar Katy Perry in Nova’s Red Room in LA.
The group will then head to Rhode Island for an intimate show with Grammy Award-winning American DJ/producer duo The Chainsmokers before travelling to Las Vegas for a VIP experience with DJ and producer Calvin Harris.
The tour party will spend four days in New York for a Nova’s Red Room with US singer/songwriter and actress Miley Cyrus before concluding the tour in Sydney with ARIA Award-winning electronic music duo Peking Duk on Saturday 17 June.
Kent ‘Smallzy’ Small will lead a tour party of 50 consisting of partners, media and a team of Nova’s content producers for the tour.
Smallzy will also broadcast his national night show, Smallzy’s Surgery, from each international destination to share highlights of the exclusive performances, artist interviews and behind-the-scenes content both on air, on-line and on Nova’s social assets.
For the first time, Mazda Australia is partnering with Nova’s Global Red Room Tour 2017 to help celebrate Mazda3’s 40th Anniversary in Australia.
Qantas will be the exclusive airline partner of Nova’s Red Room Global Tour for the fourth consecutive year, flying winners on board its A380 aircraft between Sydney and Los Angeles.
NOVA Entertainment’s long-term partner, The Star Sydney and Marquee at The Star Sydney, has returned as accommodation and venue partner, with the tour’s final show held on site on Saturday 17 June.
Contesting for the latest tour will commence on 15 May through a number of entry mechanics, including on-air contesting in Nova’s local breakfast shows and across the work day, with winners announced on the Kate, Tim & Marty drive show.
Listeners also have the opportunity to win on Nova’s Smallzy’s Surgery. Mazda3 and Qantas customers will also have the chance to win through loyalty programs and on-line at novafm.com.au.
Tony Thomas, chief digital and marketing officer at NOVA Entertainment, said: “Nova’s Red Room Global Tour continues to set the standard for a multi-platform music and travel brand that will give our listeners and partners more opportunities and experiences than ever before.
“With five amazing artists across five major cities in two weeks, this will be one of the biggest money-can’t-buy experiences Nova has ever delivered, and something our listeners and partners won’t forget for a long time.”
Stephanie Loupelis, head of commercial partnerships at NOVA Entertainment, said: “Mazda Australia, their media agency OMD and 1Mazda @ CHE Proximity are experienced in the benefits of investing in marquee partnerships of scale, so in many ways they’re the ideal brand partners to align with the tour.
“They’ve trusted our team to create the most ambitious tour yet and, just as importantly, they’ve trusted our proven credentials in this space to deliver a safe and effective environment for the Mazda3 brand to connect with the Nova audience.”
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]