Norwegian Cruise Line has launched its new global brand campaign, “Break Free,” encouraging travellers to look beyond the confines of 2020 and towards a future when they can reconnect with the people and places they have missed most.
Encouraging travellers to revive their destination dreams and make them holiday realities, the campaign which is a global effort and which is running across print, digital and radio, marks NCL’s return to the mass media marketplace since March, when the Company voluntarily suspended all voyages due to the growing concern of the global pandemic.
“At Norwegian, we have a history of innovation, and we have always had a fighting spirit,” said chief executive officer Harry Sommer. “Our team has been using this pause to prepare for our comeback, and the creative minds and incredible talent we have in-house truly delivered. Feeling the weight of 2020, our internal team developed a campaign that portrays the all too familiar imagery and rhetoric of 2020 before calling to the traveler in each of us and our collective desire to feel free again. With this new campaign, we hope to reignite travelers’ optimism for the future.”
The spots, set to the uplifting lyrics of “I Want to Break Free,” by Rock and Roll Hall of Famer Queen, will air in key US cities including New York, Los Angeles, Boston, Philadelphia, Miami, and Tampa and Orlando, as well as internationally in Australia, Latin America, Brazil, Middle East, United Kingdom, Germany and Spain. The AUNZ versions are available on the brand’s YouTube channel, and will be running until 10 December 2020 on several digital platforms.
“We are delighted to be bringing this global campaign to the local market, inviting Australian and New Zealand travellers to ‘Break Free’ and look to exciting experiences ahead. During what has been a challenging year for many, we hope our new campaign will inspire our guests to dream about their next travel adventure. The ‘Break Free’ campaign aligns with our ‘Cyber Sale’, giving guests the perfect reason to book their next dream holiday, said Ben Angell, Norwegian Cruise Line Vice President and Managing Director, APAC.
Please login with linkedin to commentNorwegian Cruise Line
To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]
Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]