The unstoppable Australian Ninja Warrior has claimed yet another ratings victim, this time stealing the thunder from Ten’s jewel, its MasterChef grand final last night.
Ninja pulled in 1.54 million viewers according to OzTam numbers, while the MasterChef finale pulled an impressive but second-placed 1.3 million.
In the cooking grand final, 29-year-old accountant Diana Chan managed to pip former model Ben Ungermann by a single point to take the MasterChef honours for 2017 and the $250,000 prize purse. Chan also wins a monthly column in News’ Delicious magazine, while Ungermann takes home the $40,000 runner’s up cheque.
Last night’s MasterChef result was well down on 2016’s 1.88 million viewers.
However, it wasn’t all bad news for Ten. Nine won the night with 31.7 per cent audience share, however, Ten managed a rare second position taking 25.9 per cent. Seven was forced to suck-up third spot with 22 per cent, the ABC had 16.1 per cent and SBS a smallish 4.1 per cent.
It will be interesting to see what Nine’s Ninja grand final can manage tonight. However, if there’s a concern for Nine it would be Here Come the Habibs! which only managed 682,000 and doesn’t appear to getting much halo effect from Ninja.
Ten’s Have You Been Paying Attention? only pulled 583,000 last night and considerably down on its dazzling highs when it debuted around the 900,000-mark. However, it too has arguably fallen victim to Ninja’s success.
Over the ABC it’s Monday night of media included: 7pm news (752,000), Australian Story (621,000), 7:30 (582,000), Four Corners (571,000), Media Watch (569,000) and Q&A (368,000).
Over at the SBS, Michael Mosley: Meet the Humans was its best performer despite managing only 145,000.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]