Nine has finally launched its much vaunted 9Voyager platform, a move the broadcaster hopes will sway Australia’s two million small and medium enterprises (SMEs) away from the likes of Google and Facebook.
The self-serve automated buying platform has been built by Nine using its unique proprietary technology to allow business owners of all sizes to access the power of television as an engine for sales and growth.
“Television is the most effective way to deliver real sales outcomes and today we have given every Australian SME the ability to buy television advertising using 9Voyager”, said Michael Stephenson (middle of main photo) Nine’s chief sales officer.
“We have made buying television advertising simple. It’s so easy to use and when you spend $15,000 you will receive a television advertising campaign, a free commercial, Qantas rewards points for every dollar spent and you can pay using your credit card.”
9Voyager was first announced at Nine’s 2019 Upfront in October last year and is built using 9Galaxy technology. It allows any SME to access advertising inventory on Channel 9, 9Go, 9Gem, 9Life and digital video platform 9Now and pay via credit card, all in one simple transaction.
For customers without a television commercial 9Voyager has a fully integrated creative briefing functionality. Accessing over 12,000 creative and production partners around the world, we will shoot, produce and deliver a high quality 30 second commercial for our SME partners using global video creation platform 90 seconds.
“Many of Australia’s two million SME’s are already using a self-serve platform to buy Facebook and Google. They have told us that they want an alternative. So, we built it. 9Voyager will give SME’s access to Nine’s premium, brand-safe inventory allowing them to reach the millions of Australians who access Nine’s content on live TV or on demand every week to grow their business,” said Stephenson.
“9Voyager was developed by our technology team right here in Sydney and is an example of the great entrepreneurial spirit at Nine and the level of innovation we are capable of in Australia.”
Nine launched its leading 9Galaxy proprietary technology back in 2017 building it to offer advertisers far greater certainty on their television campaigns by guaranteeing 100 per cent delivery of dynamic campaigns bought via the platform.
Ahead of today’s 9Voyager launch, Nine established a specialist sales group Nine+ to create marketing and advertising solutions for Australia’s 2 million SME’s using Nines television, digital and publishing assets including 9Voyager. Former APN Outdoor executive Tim Rose (right in main photo) has joined Nine to lead the Nine+ team.
“9Voyager has now made television advertising accessible to every Australian SME,” said Rose. “A television schedule, a television commercial and Qantas rewards points all for $15,000.”
Stephenson added: “Our technology has created another way to access our powerful marketing assets. Today we are also launching the 9Voyager Academy. SME’s across the country will be able to attend our marketing workshops which will help our partners to understand the role of marketing and advertising for small and medium size businesses whilst giving them hands on demonstrations to ensure they get the most from 9Voyager. The masterclass events will provide the knowledge to help grow their business by harnessing the power of TV advertising.”
Nine has also presented the 9Galaxy platform globally at some of the leading media technology shows around the world including the NAB show in Las Vegas in April 2019 and Sales Innovation Tech Fest in Pretoria in South Africa in 2018.