Nine’s The Big Ideas Store is back for a second year in a row with a lineup of events, workshops, research studies and speakers celebrating advertising.
This year Powered is building on the success of last year’s pop-up store, with the evolution of the Sydney store opening in Oxford Street, Paddington, this week and the Melbourne store coming to Flinders Street in the CBD next week. Both stores will showcase the way Powered, Nine’s marketing solutions division, can leverage creativity across a variety of platforms.
“Big ideas make brands famous, and Powered is the home of big ideas,” said Michael Stephenson (in main photo), Nine’s chief sales officer. “The Big Ideas Store will explore what it takes to realise big ideas, and just how powerful they are in driving sales and business growth.
“This year we will showcase an even wider range of products and opportunities through our leading publishing brands, The Sydney Morning Herald, The Age and The Australian Financial Review, which allow brands to connect to new audiences.”
In Sydney and Melbourne, The Big Ideas Store returns as a premium department store. It will be used to host a number of client ideation sessions, known as Hacks, as marketers and agency partners tap into Powered’s strategic and creative capability to collaborate on the development of BIG IDEAS for 2020.
New research will be launched, in partnership with the Human & Cultural Strategy team of FiftyFive5, called The End of Men and Women, examining the role of gender in today’s marketing and whether marketers need to examine changes in society in their marketing.
The Big Ideas Store will also host a number of client and content sessions aimed at inspiring marketers to embrace creativity at their core, be brave in their marketing endeavours, and think big for the year ahead.
“The next two weeks are really a celebration of all that makes marketing and advertising exciting, interesting, fun and impactful for brands and consumers,” said Liana Dubois (in main photo), director of Powered.
“The Big Ideas Store exists to celebrate big marketing moments. It’s an opportunity to embrace the art of marketing and bring balance to the conversation at a time that has seen the pendulum swing too far into the science.
“Throughout the next two weeks we’ll be hearing from marketers and our in-house experts to learn from and inspire each other to spark the conversation around the power of a big idea.”