Nine has partnered with Grabyo to strengthen its multi-platform content distribution strategy throughout 2020.
The broadcaster uses Grabyo’s browser-based video platform to clip, edit and share content across its core areas – news, current affairs, sport and entertainment – instantly, ensuring Australian audiences can access this content in real-time, wherever they are. Nine has already achieved over 280M views on its social channels using Grabyo Publishing in 2020 Q1.
Amid the rapidly evolving news cycle surrounding the COVID-19 virus, delivering highly-accessible news content across multiple platforms is vital to keeping Australians well-informed about updates from the Australian government and health sources.
Grabyo’s cloud-native platform will enable Nine to continually produce content remotely without reducing its content output or quality. Its digital and social teams are able to work collaboratively from anywhere across the country using only a laptop with an internet connection to update audiences with breaking news.
The broadcaster will use Grabyo to continually bolster its multi-platform content strategy throughout 2020, delivering sports, entertainment and news clips to its digital channels. Engagement peaks when events are live, and by publishing real-time content, Nine is able to capture and engage vast digital audiences across Australia and around the world.
Elliot Renton, Senior Director and Head of APAC at Grabyo, comments: “Our partnership with Nine Entertainment is a brilliant example of how broadcasters can thrive as disruption takes shape across the broadcast industry. The rapid rise of social video and the emergence of live streaming has dramatically changed the media landscape in Australia and this is driving a real need for lightweight video and cloud technology.
“Nine’s content strategy is cutting-edge and by delivering tailored content across its digital channels, it is able to super-serve its audiences with the content they want to see. During this uncertain period, Grabyo is proud to deliver a service that supports teams working remotely and allows Nine to enhance their standing with Australian audiences”
Chris Ledlin, Head of Content Strategy & Commercialisation at Nine, added: ‘Grabyo’s cloud platform allows Nine’s broadcast, digital, publishing and radio teams the ability to customise, edit and distribute our premium video content across our core owned and operated platforms including 9Now, Nine.com.au and off-network assets, whether it be teams working remotely or from any of our locations across the country.
“Grabyo will be an essential product in the months ahead, as Nine’s News and current affairs brands play a critical role in delivering a service to Australian audiences on this unfolding COVID-19 situation.”
In this guest post, Gumtree’s account manager Daniel Kuziow (main photo) says as CV-19 sends more shoppers online, data has never been more important for marketers to target them… Thanks to COVID-19, former buzzwords such as “ideate”, “pivot” and “agile” have become the new reality for all marketers. To help a business persevere and maintain […]
The Seven Network today announced the broad slate of sponsors that will be joining Farmer Wants A Wife when it premieres this July. Toyota Australia, IGA, Youfoodz, BUPA, Lilydale, Horticulture Australia and Mayvers, have all been confirmed as sponsors of Farmer Wants a Wife. All partners will feature throughout Farmer Wants A Wife, the most […]
Find out how APAC’s fastest-growing commercial law firm uses Marketo Engage to better respond to customer needs in this piece by LegalVision’s Anthony Lieu. The starting point for marketing strategy begins with the customer. That’s not an approach you often find in a commercial law firm. LegalVision didn’t start as a law firm, but as […]
Brisbane radio is set for a further shake-up with journalist and former MP Scott Emerson to host 4BC’s new local Drive program. Emerson is a highly experienced broadcaster and journalist who served as The Australian newspaper’s Queensland bureau chief and held senior journalism positions with the ABC. He has also served in the Queensland parliament and […]
News Corp Australia and Woolworths today announced a joint national campaign to support Feed Appeal amid a sharp jump in the number of Australians suffering economic hardship from COVID-19 and seeking food relief. Feed Appeal, a national not-for-profit organisation that provides capacity and capability grants to local food relief charities, has reported a 50 percent […]
Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]