Nine Withdraws Profit Guidance Amid Coronavirus Pandemic

Nine Withdraws Profit Guidance Amid Coronavirus Pandemic

Nine has cut its profit guidance for the financial year amid the COVID-19 outbreak, which is causing uncertainty across the entire media and advertising sector.

In a statement to the ASX, Nine said the “rapid progression of COVID-19 is beginning to have an impact on Nine’s markets”.

Although the media company said the short-term impact is limited, the “forward ad market is becoming increasingly difficult to reliably predict,” said Nine.

Due to the uncertainty COVID-19 will have in the fourth quarter to the end of June, Nine said it “considers it prudent to withdraw” its 2020 financial year guidance.

Following the announcement on Thursday, stock sunk to a record low of 85c, with Nine shares closing down more than 15 per cent to 87c.

In February this year, Nine forecast a full-year underlying earnings similar to last year’s $423.8m.

The media company, which also has assets across radio and publishing, did not go into the specifics of performance across these arms. It also did not discuss its streaming service, Stan.

Nine isn’t the only media company feeling the heat, with oOh!media also withdrawing its full-year guidance on Monday due to the coronavirus pandemic.

 




Please login with linkedin to comment

coronavirus Nine

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]