B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • The Growth Distillery
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Nine, Australian Community Media & WA Newspapers To Move To Private Auditing
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Nine, Australian Community Media & WA Newspapers To Move To Private Auditing
Media

Nine, Australian Community Media & WA Newspapers To Move To Private Auditing

Staff Writers
Published on: 16th August 2019 at 12:01 AM
Staff Writers
Share
2 Min Read
SHARE

The Audited Media Association of Australia (AMAA) has announced that the Australian Community Media, Nine Entertainment Group and West Australian Newspapers are moving to private auditing of its sales numbers. It follows a similar move by News Corp two years ago.

CEO of AMAA Josanne Ryan said the AMAA, which aims to ensure there is a layer of accountability within the metrics that the industry relies on for assessing advertising commitments, recognises the changing media landscape and the focus on the cross-platform audience metrics.

“The AMAA is evolving its services to support the changing media reporting landscape where audience metrics are the primary metric,” Ryan said.

“The AMAA continues to advance how it works with publishers, large and small, to support them with audited metrics that work for their business and we will continue to work closely with our industry partners.”

Ryan stressed that member publishers continue to recognise the importance of independently audited data, within a consistent rule framework, to underpin the veracity of the industry’s readership metrics and ensure transparency for marketers.

ABC public reporting, which verifies the paid circulation per issue of a publication, across both print and digital versions in a defined audit period, continues to include regional newspapers and country press, along with some overseas newspapers, indigenous and community language publications and magazines.

Alongside the AMAA’s auditing methods, the AMAA is also focused on a new data privacy risk service for members, which will soon be revealed.

“The AMAA is proud of its legacy and core products and services rooted in transparency and we’re pleased to soon be rolling out new offerings that serve the industry in transparency and accountability.” Ryan added.

“Stay tuned as there’s much more to come from the AMAA,” she said.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?