The Audited Media Association of Australia (AMAA) has announced that the Australian Community Media, Nine Entertainment Group and West Australian Newspapers are moving to private auditing of its sales numbers. It follows a similar move by News Corp two years ago.
CEO of AMAA Josanne Ryan said the AMAA, which aims to ensure there is a layer of accountability within the metrics that the industry relies on for assessing advertising commitments, recognises the changing media landscape and the focus on the cross-platform audience metrics.
“The AMAA is evolving its services to support the changing media reporting landscape where audience metrics are the primary metric,” Ryan said.
“The AMAA continues to advance how it works with publishers, large and small, to support them with audited metrics that work for their business and we will continue to work closely with our industry partners.”
Ryan stressed that member publishers continue to recognise the importance of independently audited data, within a consistent rule framework, to underpin the veracity of the industry’s readership metrics and ensure transparency for marketers.
ABC public reporting, which verifies the paid circulation per issue of a publication, across both print and digital versions in a defined audit period, continues to include regional newspapers and country press, along with some overseas newspapers, indigenous and community language publications and magazines.
Alongside the AMAA’s auditing methods, the AMAA is also focused on a new data privacy risk service for members, which will soon be revealed.
“The AMAA is proud of its legacy and core products and services rooted in transparency and we’re pleased to soon be rolling out new offerings that serve the industry in transparency and accountability.” Ryan added.
“Stay tuned as there’s much more to come from the AMAA,” she said.