Nicole Kidman and Jack Thompson join other familiar faces to support the Sydney Film Festival in a new campaign via M&C Saatchi.
Stories is the outcome of a rich collaboration of SFF supporters – creatives, actors and filmmakers. Gillian Armstrong AM, Rose Byrne, Marta Dusseldorp, Nash Edgerton, Damon Herriman, Nicole Kidman AC, Ewen Leslie, Heather Mitchell AM, Daniel Monks, Sam Neill DCNZM OBE, Miranda Tapsell, Jack Thompson AM, Lynette Wallworth, Rachel Ward AM, Hugo Weaving AO and David Wenham contributed their voices to the initiative, filming a collective poem – Stories.
The film features Australian industry icons reading Stories, a stirring poem written by M&C Saatchi Group Creative Director Andy Flemming about the importance of creativity, debate, discovery and truth-telling.
The timing of the piece is especially pertinent for the film festival, which will be virtual this year for the first time in its history. But whether movie or computer screen, the festival is adamant that stories from around the world are even more important in these troubled times.
Sydney Film Festival CEO Leigh Small: “Sydney Film Festival is thrilled to have sparked such a moment of creative reflection from some of Australia’s most talented filmmakers and storytellers.”
M&C Saatchi’s Andy Flemming said: “Stories are one of the fundamental reasons for us being us. From stories calved onto Egyptian tombs, embroidered into tapestries or shot on 35mm, they share knowledge, history and humanity. We live in an age where many of our stories are picked for us by a computer algorithm, so film festivals are critical for how we see the world. As a film lover, it was a privilege to write these words – and made it even more exciting to hear some of the world’s greatest talent delivering them.”
All talent and expertise were donated to the philanthropic campaign. The initiative, in collaboration with advertising agency M&C Saatchi and production company FINCH, sees a cast of 16 formidable Australian actors and filmmakers join forces via video to champion the Festival.
Sydney Film Festival has partnered with international film festivals and local streaming service SBS On Demand, to find new ways to connect audiences to film and to support the film industry, which has been severely impacted by the COVID-19 lockdowns.
Creative Agency M&C Saatchi
Chief Creative Officer: Cam Blackley
Group Creative Director Andy Flemming
Writer: Andy Flemming
Art Director: Rosita Rawnsley-Mason
Account Director: Charlotte O’Brien
Strategist: Alexi Hall
Production Company: FINCH
Director: Kyra Bartley
Executive Producer: Loren Bradley
Editor: Jack Hutchings, The Editors
Post Production: Atticus
Sound Mix: Abigail Sie, Song Zu
Composer: Adrian Sergovich, Song Zu
Sydney Film Festival CEO: Leigh Small
Sydney Film Festival Philanthropy Manager: Georgia Shepherd
Last night’s footy match between Brisbane and Geelong was the most-watched non-news of the night, nabbing a nice 582,000 viewers for Seven. In recent weeks, MasterChef has dominated the Thursday night entertainment, but last night slotted in the ratings behind both the footy and The Chase to score 541,000 viewers overall. Seven News came out on top […]
Google has officially announced it will be delaying the deprecation of third-party cookies, pushing the changes back to 2023. When Google first announced it would be getting rid of cookies on Chrome back in early 2020, some questioned the feasibility of the proposed timeline of two years. In an announcement on Thursday, Google’s privacy engineering […]
We’ve dished out plenty of reminders, but believe us when we say that NOW is the time to submit your entry for B&T’s inaugural Best of the Best Awards. If you’re still going on your submission, it’s time to hit the panic button (but make sure you also hit the ‘submit’ button). And, if you’re confident […]
Southern Cross Austereo and Network 10 have agreed to a two-year regional affiliation deal. The deal will come into play on July 1, and see 10 extend the content it broadcasts from Channel 10, 10 Bold, 10 Peach and 10 Shake into areas of regional Queensland, Southern New South Wales, and Victoria. 10 currently has […]
During the penultimate day of Cannes Lions Live, Cannes Lions has announced the winners of a slew of categories. The Brand Experience and Activation Lions, Creative Business Transformation Lions, Creative eCommerce Lions, Creative Effectiveness Lions, Mobile Lions, Innovation Lions, and Radio & Audio Lions winners were all announced in the Awards Show, streamed from Cannes, […]
At Zavy, we track the movings and shakings of brands across a range of industries on our social scoreboards. We want to see brands use social media as a space for real brand building and connecting with people – after all, that’s what it was created for. In their ground-breaking advertising report, The Long and […]
Cummins&Partners has redefined what the next decade will look like for Chobani in its new brand campaign Food Made Good. Building on the four years of partnership between Cummins&Partners and Chobani, this campaign was born through strategic leadership to uncover the truth at the core of the brand and bring it to life through a […]
Japanese rescue crews and journalists have been left red-faced after they arrived to a report of a woman drowning in a local harbour only to discover it was a life-like sex doll bobbing about in the water. The incident happened in the harbour city of Hachinohe on Japan’s north-east coast. “The woman” in the water […]
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]