Bauer Media has announced the appointment of Nicole Byers (pictured above) as the new editor-in-chief at The Australian Women’s Weekly, following the resignation of Kim Doherty last week.
In a media career spanning more than 20 years, Byers has worked across a number of high-profile weekly and monthly titles both in Australia and the UK, and has previously edited Woman’s Day, New Weekly and TV WEEK. She has been editor-in-chief of OK! for the past seven years.
Jayne Ferguson, general manager of women’s lifestyle and entertainment at Bauer, said Byers’ passion for news, entertainment and lifestyle makes her the perfect choice to lead The Australian Women’s Weekly.
“She instinctively understands what The Weekly’s loyal army of readers love about the brand and has a proven record in delivering compulsive, agenda-setting content that engages female audiences,” Ferguson said.
“I’m delighted we have appointed her from within Bauer and have every confidence she will take the brand to its next exciting level.”
Commenting on her new role, Byers said: “It’s a tremendous honour to be given this opportunity on such an iconic and beloved brand.
“I’m excited to get to work with The Australian Women’s Weekly team and continue to uphold the tradition for great storytelling and engaging coverage of the issues and interests important to women across the country.
“I look forward to finding new ways to connect with and delight our audience, while striving to introduce a new generation of women to the joys of The Weekly.”
Byers commences her new role on Monday. An announcement on her replacement at OK! will be made in due course, according to a statement by Bauer.
