Gen U Brands has helped angry tennis star Nick Kyrigos launch his Australian-made “no sugar” soft drink, ALIVE.
The drink launched with a number of activations at Village Roadshow and World Supercross and is available in eight flavours Blood Orange & Passionfruit, Ginger, Lemonade, Lemon Lime & Bitters, Orange, Passionfruit, Pink Grapefruit & Raspberry.
“We formed a partnership with Village Roadshow which is really unique and has given us great initial exposure. We have also recently worked with the World Supercross and commence a two year partnership with Australian Fashion Week starting in May this year,” said Gen U Brands’ sales, marketing & innovation lead, Alli Bailey.
“We saw a fantastic gap in the market for a great tasting all- natural Australian made soft drink with no sugar, low calories and science backed gut health benefits. We have had a solid start as a business with Nick leading the charge and we have significant growth targets for 2023 and beyond,” said Gen U Brands’ CEO Andrew Blew.
“I want to make a difference to people’s health with a product that tastes great and delivers,” said Kyrgios.
“I am excited about our first product range. Firstly, it really does taste elite, it has zero sugar, it’s all natural and it has 1 billion live probiotics in each can. Can’t get much better to be honest.
“Obviously, as an athlete, I am always conscious about what goes into my body, and I now have a platform to influence the younger generations in a positive way regarding education around sugar. With ALIVE and everyone’s help, I believe we can make a big difference and change the world!”
“I challenge everyone selling soft drinks to give people a choice to be
healthier. We can all play our part to help change habits. Stock it and lead
by example.”
