NewsLifeMedia CEO Nicole Sheffield Joins IAB Australia Board

NewsLifeMedia CEO Nicole Sheffield Joins IAB Australia Board
SHARE
THIS



IAB Australia has announced the appointment of Nicole Sheffield, CEO of NewsLifeMedia, to its Board.

Sheffield is recognised as one of the most influential and senior women in Australian media and brings a wealth of experience to the IAB Australia Board from her many and diverse roles across all aspects of the industry.

“I’m delighted to have the opportunity to represent News on the IAB Board.  I look forward to working with the Board to support the fast growing and dynamic interactive advertising industry and the future of digital advertising in this country,” said Sheffield.

Sheffield will replace News Corp Australia’s Neil Robinson on the IAB Australia Board. She will work with Ed Harrison, IAB Board Chairman and Yahoo7 CEO; and the other digital leaders on the Board to proactively define the future of the digital industry in Australia and work to keep it a thriving and fair industry.

“Nicole’s exceptional experience and background will be a great asset to our IAB Board.  Her passion, enthusiasm and industry knowledge will bring additional depth and perspective to our planning and activities in the year ahead,” said Alice Manners, CEO of IAB Australia.

In addition to her roles as CEO of NewsLifeMedia and IAB board member, Sheffield sits on the advisory board of Acquire Learning and is Chair of Marketing and Communications at Chief Executive Women. She has a Bachelor of Arts/Bachelor of Laws from Macquarie University and a Masters of Business from UTS.

Please login with linkedin to comment

barbeques galore creative directors DNA Magazine Instagram ads

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]