News DNA’s whimn.com.au Teams Up With Screen Australia To Launch Doco Series

News DNA’s whimn.com.au Teams Up With Screen Australia To Launch Doco Series
SHARE
THIS



News Digital Networks Australia’s (News DNA’s) whimn.com.au has launched an original social media-friendly documentary series in collaboration with Screen Australia designed to make the viewer ‘do a 180’ on a topic relevant to Australian women in 180 seconds. 

Doco180 features five emerging filmmakers who share their unique stories, all with one objective: to change your mind. 

The series will go live weekly on whimn.com.au and its social channels from today. It will be supported with analysis and discussion around the topics on whimn.com.au and the platform’s social media channels. 

Melissa Overman, general manager of WHIMN, said: “This is a digital social video series with purpose, and I’m incredibly proud to share them with the whimn.com.au audience. 

“There are so many topics and issues that are important to women today, and we’re pleased to showcase these incredible female storytellers. 

“When the pitches first came in, we were blown away by how insightful and compelling they were and the finished docos over deliver on their original promise. We also really look forward to seeing the conversations these videos start. 

“This is the first of many initiatives whimn.com.au has coming up to highlight women’s stories and give women’s voices a platform. We are committed to providing unique, innovative and engaging digital video content for our audiences. 

“We also aim to extend this creative working relationship with the female filmmakers and engage them in further video projects for our women’s network, as we’re confident their tone and style will resonate with our audience.”  

Liz Stevens, senior manager of documentary at Screen Australia, said: “Documentary is enjoying a renaissance at the moment, as audiences seek out authentic and well-crafted true stories. 

Doco180 is a premium, snack-sized documentary offering to whimn.com.au’s audience and the creators have delivered distinctive tales that are impressive. 

“We hope Australian women enjoy the Doco180 slate as much as we enjoyed supporting the emerging filmmakers who created them.”

Please login with linkedin to comment

Doco180 News Digital Networks Australia news dna Screen Australia WHIMN whimn.com.au

Latest News

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner
  • Marketing

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner

The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]

DDB Melbourne Wins Dulux’s Creative
  • Advertising

DDB Melbourne Wins Dulux’s Creative

Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability
  • Marketing

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability

Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]

by B&T Magazine

B&T Magazine
The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine