News Corp Queensland Mastheads Unite With SOS Campaign

News Corp Queensland Mastheads Unite With SOS Campaign

For the first time in Australian media history, 46 News Corp newspaper mastheads have united with a collective front page for a vital campaign to save Queensland kids’ lives.

This landmark campaign, led by News Corp’s Queensland metro masthead The Courier-Mail, is being run in conjunction with Quest Community News titles and News Regional Media regional daily titles from Cairns to the Gold Coast.

The S.O.S (Save Our Schoolkids) campaign, launched today, is backed by the Australian Water Safety Council, Royal Life Saving Society Australia, Surf Life Saving Australia and leading Olympians Cate and Bronte Campbell.

The Courier-Mail editor Sam Weir said: “This is a unique stance we’ve taken to shine a light on the outrageous fact that Queensland does not include compulsory swimming lessons in primary schools.

“Swimming is a way of life in Queensland and we are failing our children by not providing them with the opportunity to learn how to swim.

“We are calling for the Queensland government to stop being the only state which does not fund a comprehensive and compulsory swimming program in our schools.”

NRM editorial director Bryce Johns said: “Our mastheads operate along Queensland’s vast coastline. This is a campaign which affects kids in regional areas as much as in our cities.”

Quest Community News editor-in-chief Jodie Powell said: “There’s something special about a Queensland childhood spent splashing in pools, beaches and dams. It’s vital that we ensure that our kids are being kept safe and learn the basic skill of swimming.”

The campaign – conceptualised by The Courier-Mail editorial team led by head of news Melanie Pilling – will run in The Courier-Mail and associated mastheads from Wednesday, January 31. It shows the strength of newspapers in Queensland and the connection with their local communities to drive change for the better.




Please login with linkedin to comment

News Corp the courier mail

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]