News Corp Launches News Aggregator To Counteract “Narrow-Minded Nonsense”

News Corp Launches News Aggregator To Counteract “Narrow-Minded Nonsense”

News Corp has officially launched its news aggregation platform ‘Knewz’, something the company says will give readers access to news “free of filter bubbles and narrow-minded nonsense”.

Powered by artificial intelligence and curated by news editors, News Corp hopes the platform will be able to compete with popular news aggregation services such as Google News and Apple News.

“Knewz is unique in that readers can, at a single glance, see multiple sources. It is not egregious aggregation but generous aggregation. There are mastheads from across the political and regional spectrum, and premium publishers will not be relegated in the rankings,” said News Corp chief executive Robert Thomson.

The technology is used to offer readers multiple sources on daily news stories, sourcing headlines from more than 400 publishers.

The platform naturally utilises News Corp’s wide range of titles, however, publications from outside of the network are also included, such as BuzzFeed.

“Readers will have access to publishers large and small, niche and general, located in all 50 states,” said Thomson.

“We live in a world of vexatious verticals, of crass clickbait, of polarized perspectives and fallacious, fact-free feeds – Knewz is knowing and needed. Knewz nous is in the house.”

There are no ads on Knewz, but News Corp says it will share “as much data as possible with publishers, ensuring that they have every opportunity to monetize their content”.

It is available on both mobile and desktop.

It comes as Facebook continues to roll out its own ‘Facebook News‘ aggregation service for mobile, in which it directly pays some participating publishers.

“I think every internet platform has a responsibility to help fund and support news,” Facebook CEO Mark Zuckerberg said upon the announcement.

“Hopefully others will follow the model we are helping to set up.”

 




Please login with linkedin to comment

Facebook knewz News Corp

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]