News Corp Australia has today launched Schools Hub, a data-rich comparison tool to allow parents to learn more about every school in the nation.
Supported by a sweeping editorial and marketing campaign across every metro, major regional and local News Corp publication, Schools Hub will offer parents unprecedented insights about schools from around the corner, around the state and around the nation.
Schools Hub will form part of a new education vertical to include curriculum advice, expert tips for parents, University and TAFE news as well as the latest school and education news.
Released in chapters over three months ahead of it becoming an annual fixture on the nation’s education calendar, Schools Hub will deliver sophisticated, curated schools insights in one place and across a range of measures.
The first chapter, released this week, will explore student-teacher ratios in classrooms, enrolments and school capacity.
Chapter two, to be revealed in October, will deep dive into attendance while chapter three, published in November-December, will put school funding, income and fees under the spotlight.
Executive editor Kathy Lipari said Schools Hub would unlock a range of insights, from highly specialised hyper-local comparisons between local schools through to state-wide and national perspectives.
“Through our Schools Hub campaign we will be publishing journalism that combines our news instincts with the science of data,” Lipari said.
In a first for News Corp Australia, all metropolitan, major regional and local mastheads will provide access to the data exclusively for subscribers, with every school from the bush to the suburbs and from public to private schools able to be analysed.
“Schools Hub’s sheer scale reflects the fact you won’t find a community anywhere in Australia where our kids’ education isn’t a priority and this makes it particularly relevant for all of our audiences simultaneously,” Lipari said.
“This really represents the data that every parent, grandparent, teacher and student wants to get their hands on, making this a one-stop data shop for our schools.”
She said the Schools Hub campaign reflected News Corp Australia’s increasing focus on innovative and ambitious data solutions to benefit both its audiences and commercial clients by matching journalism’s core fundamentals with pioneering projects.
“Embedding data and analytics into our everyday decision-making including in our journalism makes us even more accountable to our audiences and customers. The value we deliver is measurable.
“The fact is we reach some 16 million people across Australia every month, with our digital assets alone reaching some 10 million Australians.
“While any one of our publications enjoys varying strength in their individual markets, combining all of them takes the depth and extent of our audience reach to an entirely new level.
“Not only will we publish the top-50 lists as part of School Hub but every single school’s data will be available like never before.”
In addition, a new national web page, education.news.com.au will direct audiences to News Corp Australia mastheads to access a wealth of education news.
The campaign is supported by a multi-platform, integrated marketing strategy across News Corp Australia’s digital brands, including Kidspot and Kids News, as well as print, radio, out-of-home advertising and social media.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]