News Corp-Backed Website & NBN Provider Fined For Allegedly False & Misleading Ads

News Corp-Backed Website & NBN Provider Fined For Allegedly False & Misleading Ads
B&T Magazine
By B&T Magazine
SHARE
THIS



The Australian Competition and Consumer Commission (ACCC) has fined two companies for allegedly false and misleading representations in its advertising and marketing material.

Revtech Media, the company behind group-discount website One Big Switch (which is part-owned by News Corp), has paid penalties of $25,200 after the ACCC issued two infringement notices for alleged false and misleading energy price representations.

Between July and November 2017, One Big Switch advertised a 27 per cent discount for consumers in south east Queensland who switched to Click Energy’s ‘Big Switch Up’ offer.

The ACCC alleged this representation was false or misleading because calculation of the 27 per cent discount was based on rates under the Big Switch Up offer which were higher than Click Energy’s ‘standing’ offer rates.

One Big Switch also advertised that consumers would save up to $372 a year if they switched to Click Energy.

The consumer watchdog alleged the advertised savings were false or misleading because they were based on a comparison between Click Energy’s discounted market offer and the undiscounted ‘standing’ offers of EnergyAustralia, Origin and AGL.

Representations made between July and November 2017 on the One Big Switch website

The ACCC also alleged that One Big Switch did not know what a particular customer was paying under their current plan with another retailer, and so did not have reasonable grounds to estimate the savings which could be achieved by switching.

ACCC chairman Rod Sims said the actual savings for some consumers were much less than the amount advertised by One Big Switch.

“We allege that as a result of these claims, consumers were misled into assuming they were getting bigger discounts and savings than they would actually receive,” he said.

Meanwhile, NBN provider MyRepublic has paid penalties totalling $25,200 following the ACCC issuing two infringement notices for alleged false or misleading representations about its service performance.

Between December 2017 and April 2018, MyRepublic marketed its NBN services using statements such as “up to nbnTM100 Speed Tier” and “nbn™50 Speed Tier” on its website.

The MyRepublic website contained fine print disclaimers that the ACCC considered were ineffective as they were not prominent and did not provide clear information.

MyRepublic ads

ACCC commissioner Sarah Court said: “We were concerned that MyRepublic’s use of the NBN speed tiers misled consumers to believe they would get broadband speeds of, or close to, 100Mbps and 50Mbps during all or almost all of the time, when that wasn’t the case.

“NBN speed tiers indicate the maximum performance of a broadband service, but a number of factors, including congestion during busy periods, affects the actual speeds consumers will experience.

“When choosing between broadband services, consumers need accurate information about the performance they should expect, particularly during busy periods.

“We’ve been very clear with broadband providers about this and reference to the NBN speed tiers alone is not sufficient.”

Please login with linkedin to comment

ACCC Australian Competition and Consumer Commission MyRepublic One Big Switch Revtech Media

Latest News

You Can Now Limit Who Can Reply To You On Twitter
  • Technology

You Can Now Limit Who Can Reply To You On Twitter

Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]

Home Office Set Up for Webinar and Teleconference whilst respecting the lockdown due to the corona virus outbreak
  • Media

The Virtual Conference Network Launches In Australia

The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

Recommended

by B&T Magazine

B&T Magazine
Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

Recommended

by B&T Magazine

B&T Magazine