NewsCorp Australia will unveil an all-new property platform On Saturday 13 February for home and real-estate sections in the company’s state-based mastheads.
The new-look property liftout will be published in the Saturday editions of The Daily Telegraph (NSW), Herald Sun (VIC), The Courier-Mail (QLD), and The Advertiser (SA).
Named At Home, the publication joins realestate as a flip-cover magazine that will deliver property news, and the inspiration to build your dream life. At Home and realestate will both be supported by digital platforms on each masthead website.
Readers will be able to find a holistic approach to home improvement – from general maintenance to realising dream-home aspirations. It will be led by national At Home editor Kelly Baker.
Baker said, “our homes have become very much a retreat and a resort, but also a place where we can go about our working lives. It’s been a dramatic realignment for many over the past year and it presents incredible opportunities. Improving our home isn’t just about improving our lifestyle, it can also add considerable value to our most important asset.”
“That’s what At Home is all about: bringing you everything you need to know, and the inspiration and motivation to reinvent. reimagine, or simply just tweak your home.”
At Home will feature columns like ‘The Fixer’, which contains news on the latest trends and styles, as well as in-depth ‘How-To’ guides. The launch issue will feature landscape designer Charlie Albone, former host of Selling Houses Australia.
It will be driven by a national content program with localised case studies, a strategy that provides advertisers with scalable solutions and mass reach across NSW, VIC, QLD, and SA. This allows for seamless integration for clients across the platforms to effectively engage with potential customers.
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