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B&T > Campaigns > News Corp Australia Announce Expansion Plans For Body+Soul
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News Corp Australia Announce Expansion Plans For Body+Soul

Staff Writers
Published on: 26th June 2019 at 9:55 AM
Staff Writers
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News Corp Australia today announced that the body+soul print and digital platforms will come together and strategically align as the business focuses on expanding and growing audience and commercial opportunities in the health and wellness category.

The body+soul product ecosystem – including the weekly print insert in six major Sunday mastheads, category leading website, video content, podcast series’, events and social channels – will now sit under the banner of the With Her In Mind Network (WHIMN).

In addition, the company also announced the appointment of Georgi Pell (pictured below), current marketing director of WHIMN and news.com.au, to the role of general manager of WHIMN, Australia’s leading digital women’s network with a monthly unique audience of 3.8 million.Georgi Pell_WHIMN

Pell said she was excited by the opportunity to continue the evolution of body+soul and expansion of WHIMN.

Pell said: “body+soul has a huge role to play when it comes to guiding the health of Australians and we have ambitious plans for the category which will create a seamless experience for our consumers and our customers.

“body+soul’s approach to health and well-being is holistic – it’s physical, mental, emotional and spiritual well-being.

“Our experienced editorial team, credible experts and health influencers are united in delivering the best content offering for today’s consumer.”

News DNA managing director Julian Delany said: “The health and wellness category is a rapidly growing category and a key pillar of our business.

“We are heavily invested in body+soul and have comprehensive and targeted plans for the expansion of this iconic brand.

“I’m delighted that Georgi will be leading the team as we evolve the body+soul offering to identify new opportunities for consumers and customers.”

The brand’s product offerings are being brought together to build momentum in the health and wellness category and unify and evolve its already strong content offering for consumers.

It will also provide greater audience connection for advertisers with all-new connected and cohesive commercial opportunities.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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