News Corp Australia today announced that the body+soul print and digital platforms will come together and strategically align as the business focuses on expanding and growing audience and commercial opportunities in the health and wellness category.
The body+soul product ecosystem – including the weekly print insert in six major Sunday mastheads, category leading website, video content, podcast series’, events and social channels – will now sit under the banner of the With Her In Mind Network (WHIMN).
In addition, the company also announced the appointment of Georgi Pell (pictured below), current marketing director of WHIMN and news.com.au, to the role of general manager of WHIMN, Australia’s leading digital women’s network with a monthly unique audience of 3.8 million.
Pell said she was excited by the opportunity to continue the evolution of body+soul and expansion of WHIMN.
Pell said: “body+soul has a huge role to play when it comes to guiding the health of Australians and we have ambitious plans for the category which will create a seamless experience for our consumers and our customers.
“body+soul’s approach to health and well-being is holistic – it’s physical, mental, emotional and spiritual well-being.
“Our experienced editorial team, credible experts and health influencers are united in delivering the best content offering for today’s consumer.”
News DNA managing director Julian Delany said: “The health and wellness category is a rapidly growing category and a key pillar of our business.
“We are heavily invested in body+soul and have comprehensive and targeted plans for the expansion of this iconic brand.
“I’m delighted that Georgi will be leading the team as we evolve the body+soul offering to identify new opportunities for consumers and customers.”
The brand’s product offerings are being brought together to build momentum in the health and wellness category and unify and evolve its already strong content offering for consumers.
It will also provide greater audience connection for advertisers with all-new connected and cohesive commercial opportunities.
Independent experience agency The Misfits has recently announced a strategic partnership with cultural change and leadership experts Nancy Hromin and Kate Chaffer. While the company has for a long time operated in the space of creative services, digital and content marketing, film production and events, The Misfits is now broadening this offering to include business […]
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]
Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]
Brianne West is the founder and CEO of Ethique, a New Zealand-based sustainable, plastic free and cruelty free skin and hair care range. West sat down with B&T to explore what genuine environmental sustainability looks like, and how brands can better respond to eco-conscious consumers. B&T: Why are we seeing a rise in eco-conscious consumption? BW: […]
Blis has today revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trend data around consumer mood to analyse behaviour during the COVID pandemic. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors […]
Following the success of Series One: Grey Nomads, Australian Seniors has launched the second series of the Life’s Booming podcast – Dare to Date. Hosted by James Valentine (pictured with guests Liz and Barry), Life’s Booming explores the incredible stories and addresses topics important to Australians over 50. Series two titled Dare to Date is a six-part series that covers real-life love, […]
World-leading conversational agency VERSA has bolstered its team with two senior appointments in response to growing uptake in conversational AI technology across various sectors. Vanessa Tout has been appointed global head of client partnerships and growth, while Michael Oso-Hughes comes on board as design director. Tout joins VERSA CEO Kath Blackham and managing director Michael […]
Engagement marketing agency, Banter, has hired Patrick Rutkowski as Creative Technologist, to further bolster the digital and innovation side of the business. Rutkowski joins Banter after having spent the last five and a half years at independent creative agency, The Hallway where he was most recently creative technologist working with the likes of Rheem, Tourism […]
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]