News.com.au And Realestate.com.au Announce Content Collaboration

News.com.au And Realestate.com.au Announce Content Collaboration
SHARE
THIS



news.com.au and realestate.com.au today announced they have entered into a strategic content sharing partnership, significantly enhancing both sites’ consumer and commercial offerings.

From today, the partnership will see news.com.au house a realestate.com.au module on its site, featuring the latest real estate news and lifestyle content, ensuring Australians have the best insights, data and advice throughout their property journey.

realestate.com.au will house news.com.au content across its buy, rent and sold verticals to keep readers up to date with breaking business and finance news.

The partnership elevates the category of real estate across the business for consumers.

news.com.au general manager, Melissa Overman (featured image, right) said: “Collaboration is important for the business and this partnership is a great example of how we can leverage the strength of News Corp Australia’s network of digital brands.

“It’s a really exciting opportunity to bring these two digital powerhouses together to expand the context and reach of our content. news.com.au’s finance section has the largest Australian audience in the category driven by our unique approach to cost of living and personal finance stories.”

REA Group chief marketing officer Melina Cruickshank (featured image, left) said: “realestate.com.au is committed to helping people make smart and confident property decisions.

“This partnership will amplify our unparalleled demand for data and rich property insights.

“Combining both category leaders not only expands the value of real estate across the entire category, it helps all of our customers secure access to much larger audiences.”

Australian consumers are highly engaged with the latest real estate and finance news while on their property journey and commercial partners have the opportunity to engage with this audience across the dual-platform partnership.

There are also plans to develop the partnership further by incorporating integrated campaigns across both sites.

news.com.au has a monthly audience of over 10 million and realestate.com.au has a monthly audience of over 8.6 million according to Nielsen Digital Content Ratings, June 2019.

 

Please login with linkedin to comment

news.com.au REA Group

Latest News

M&C Saatchi Still Tops For New Business Wins, But Newcomer It’s Friday Off To A Flyer
  • Advertising

M&C Saatchi Still Tops For New Business Wins, But Newcomer It’s Friday Off To A Flyer

It might be a little more than six months old but indie creative agency It’s Friday, headed by former Leos and Saatchi boss Pete Bosilkovski, is off to an impressive start judging by R3’s monthly review of new business wins. It’s Friday posted an impressive third spot on June’s new business wins after the agency […]

by B&T Magazine

B&T Magazine
Ryvalmedia Retains Top Spot For New Media Wins For June
  • Media

Ryvalmedia Retains Top Spot For New Media Wins For June

Indie agency Ryvalmedia continues its impressive run, topping R3’s June list for new business wins for the third consecutive month. It’s been an impressive 2022 for the (lead image) Simon Ryan-steered agency after it announced the opening of its Sydney office in mid-July.  Ryvalmedia was again R3’s pick of the media agencies with wins that […]

by B&T Magazine

B&T Magazine
CRA Chief Ford Ennals Announces Refresher For Radio Company
  • Media

CRA Chief Ford Ennals Announces Refresher For Radio Company

CRA chief executive officer Ford Ennals (pictured) announced today a renewed strategic direction for the peak radio industry body, with a greater emphasis on the digital audio market along with supporting its members to grow commercial radio advertising revenue. “We are experiencing strong growth in digital audio so it’s timely for CRA to have a […]

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success
  • Campaigns

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success

Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement
  • Opinion

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement

In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]

Opinion

by B&T Magazine

B&T Magazine
SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin
  • Marketing

SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin

Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ
  • Marketing

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ

Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]

Claxon Bags CarExpert Partnership For Creative And Media
  • Marketing

Claxon Bags CarExpert Partnership For Creative And Media

Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]