New York Real Estate Agency Forced To Apologise Over Sexist Ad

New York Real Estate Agency Forced To Apologise Over Sexist Ad
SHARE
THIS



New York City real estate website has launched a new campaign “Find Your Formula” which has been accused of stereotyping the city’s neighborhoods and being super sexist showing a ‘finance bro’ dumping his college girlfriend once he gets a raise and move into the Meatpacking District ‘hood.

Here’s the “find your formula” ads:

streeteasy-east-village streeteasy-west-village streeteasy-manhattan streeteasy-7 streeteasy-6 streeteasy-2

Twitter first attacked the ads for using stereotypes about New York’s suburbs: toxic waste (Gowanus), rats and roaches (East Village), hedge-fund babies (Meatpacking) and third marriages (Upper East Side).

Other people attacked the sexist cartoons in the campaign:

“We sincerely apologize to those who interpreted this ad to be anything beyond what our goal was: to parody New York characters to capture the choices that renters and buyers make to live in the city we all love,” the company said in a statement. “The intention of this ad and all the creative in our campaign was never to upset or offend, so this reaction is something that we take very seriously and are taking action to remove it from the campaign’s rotation.”

CREDITS
Client: StreetEasy
Campaign: “What’s Your Formula?”
Agency: Office of Baby
Creative Partner: Paul Caiozzo
Creative Partner: Nathan Frank
Art Director: Esai Ramirez
Copywriter: Steve Mcelligott, Jerome Marucci
Executive Producer: Anthony Nelson
Illustrator: Shy the Sun

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]