New Word Order Wins Chevron Australia Account

New Word Order Wins Chevron Australia Account
B&T Magazine
Edited by B&T Magazine



Brisbane independent creative agency, New Word Order (NWO) has announced the start of a working relationship with Chevron Australia Downstream, a subsidiary of Chevron, following a competitive pitch.

New Word Order will become Chevron Australia Downstream’s day-to-day agency, joining the roster of its two other agencies, global brand agency VMLY&R and media and social agency OMD.

The agency will support Chevron’s significant plans to grow the Caltex brand and the Caltex Delo and Havoline brand lubricants in Australia from January 2022.

NWO has credentials in behaviour change, local area marketing and nimble full-service size. While the global agency will work across brand strategy, NWO will add value by working with evidence-based strategy.

NWO’s head of strategy and creative, Scott Oxford (main photo) , led the pitch with a focus on the agency strengths of brand and behaviour change, bringing a fresh perspective to aspects of the wider fuel business.

Oxford said: “We’re excited to be collaborating with our colleagues VMLY&R and OMD and looking forward to making our own mark on the business outcomes

“Fuel, and the associated offerings, is something most of us need on a weekly basis and the reasons we choose one fuel brand over another are complex.

“It’s an exciting and competitive category and we’re thrilled to be able to play our part in helping Chevron grow its market share.”

VMLY&R Brisbane, managing director, Adam Kennedy, said: “We are so excited to be embarking on this journey with Chevron.

“We relish working on such a complex opportunity where we can deploy the full breadth of our agency’s capability across strategy, creative, experience, data and technology.

“I look forward to seeing how this partnership unfolds, and importantly, witnessing the growth it delivers for Chevron and the Caltex brand.”




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