Supercars, via WILDCARD, has launched a new brand platform, ‘Unforgettable’, with the release of a brand TVC designed to show that the great moments of being a Supercars fan last forever, but the greatest moments are yet to become.
Brand strategy, creative direction and production was led by WILDCARD, who aimed to challenge the traditional perception of the Repco Supercars Championship and tap into the emotions that fans feel as they witness the power, the speed, the energy, the noise, and the history being made at every Supercars event.
Credit: WILDCARD/ Vimeo
The launch of the TVC marks the starting line for a full brand reset to uncover the beauty and grace which sits beneath the chaos and thrill of Supercars greatest moments. The ‘Unforgettable’ positioning will flow through all Supercars marketing assets for the 2023 season including OOH, radio ads, digital banners, and event branding.
Supercars chief of strategy Mark Pejic said: “This is the most exciting period for the sport of Supercars that we have seen in a generation. The advent of the Gen3 era Supercars will refine the sport as we know it. We’re proud to enter this new age of our sport under the ‘Unforgettable’ banner.“Once you experience the feeling of Supercars it stays with you forever. Whether you are a seasoned fan, or it’s your first time at the track, one thing is for certain, you won’t forget it. “WILDCARD have expertly sewn this feeling into our new brand platform whilst harnessing the nostalgia of the greatest Supercars moments. Ultimately creating an emotive proposition that can connect with our existing fans and attract new fans into our sport.” WILDCARD creative director Tom Meredith said: “We wanted to honour a sport steeped in history by helping to define fan’s emotive connection to the sport. The feeling of Supercars is often hard to describe but the memories of the great moments, races and drivers last forever – this came through strongly in our research. “It’s Bathurst 2006, It’s Skaife vs Ingall, it’s Ambrose and Murphy nose to nose, it’s Scott McLaughlin and Jamie Whincup at Newcastle in 2017. Fans always recall the thrill of it all. “Supercars is loud, powerful, and chaotic, yet it is graceful in its technicality; the car, driver and mechanics are beautifully in tune. The concept for the TVC shows the beauty in the chaos of the sport we all love.” Credits Supercars: Mark Pejic – Chief Strategy & Revenue Officer Hayley Sims – Senior Brand & Campaign Manager WILDCARD: Sam Fleming – General Manager Tom Meredith – Creative Director Guy Martin – Content Director Jacob Martin – Creative Tom Zoldhelyi – Creative Corey Musser – Creative Producer Nic Tait – Senior Graphic Designer Dan Evans – Senior Content Editor Belinda Kelso – Group Account Director
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Reddit’s annual Recap report has revealed the issues and moments that captured Australia’s collective mind over 2023 with, naturally, the Matildas featuring high on the list. The inaugural Australia-hosted Women’s World Cup saw Aussies glued to the footy (or, indeed soccer) with one enterprising user capturing the moment that Cortnee Vine scored the winner against […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]