New Orange Campaign Says 5G Will Transform Society
In a film by Publicis Conseil, Orange raises public awareness of the possibilities of 5G.
Broadcast began on Tuesday in Luxembourg and will start from Sunday in France.
The film shows students interacting with iconic museum works through the power of 5G.
Orange believes their 5G network will be a turning point for virtual and augmented reality by allowing for greater interactivity.
Culture and entertainment, healthcare, transport and more can benefit from these developments – in fact, they believe whole societies can.
Marco Venturelli, President Overseeing Creativity at Publicis Conseil said regarding the film, “we wanted to give this technology meaning, go beyond divides and show how it can be useful to everyone.
We wanted to be as accurate as possible in this new film, which combines energy and foreshadows a positive future, something we all really need at the moment. A film that makes you feel good.”
Béatrice Mandine, Orange’s Executive Director of Communication, Brand and Engagement at Orange believes 5G, “represents positive progress.”
“We wanted to go beyond this dimension to raise the general public’s awareness about the countless uses made possible by this next-generation network…The most innovative thing about 5G is what Orange and its customers will do with it”
Credits:
Advertiser: Orange International
Executive Director, Communication and Brand: Béatrice Mandine
Global SVP Brand & Sponsoring Director: Jean-François Rodriguez
Global Brand Advertising Director: Séverine Nübel
Global Project Leader: Laëtitia Fruchier
Global Brand Creative Director: Christian Bony
Head of European Advertising: Charlotte Bowrey
Head of SSA Advertising: Sekou Bah
Music and Experience Director: Vrej Minassian
Global Media Manager: Géraldine Grümmer
Agency: Publicis Conseil
President of Publicis Group in France: Agathe Bousquet
President of Publicis Conseil overseeing Creativity: Marco Venturelli
Global Creative Director: Frederic Royer
Art Director: Jean-Baptiste Blandin
Copywriter: Thibault Froment
Global Client Leader: Magali Bergeroux
Business Director: Carla Cabalfin
International Account Director: Nouara Guenif
Account Executive: Alice Morel
Head of Strategic Planning: Antoine L’Huillier
Strategic planners: Carole Colin, Ghita Lemhandez
Agency Producer: Sarah Bouadjera
Production Company: La Pac
Director: Reynald Gresset
Executive Producer: Jérôme Denis
Head of Production: Eric Lipchitz
Director of Photography: Daniel Abuelo
Steadycamer: Jake Whitehouse
1rst assistant: Didier Mallet
Deco: Judith Varga
Post-production: Prodigious
Post Producer: Franck-Hervé Marc
Editing: Manuel Coutant
Colour grading: Julien Alary
Flame Artist: Anthony Lestremau
Sound Producer: Carsten Krueger
Business Affairs: Catherine Oger, Cecilia Neyroud
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