New Orange Campaign Says 5G Will Transform Society

New Orange Campaign Says 5G Will Transform Society

In a film by Publicis Conseil, Orange raises public awareness of the possibilities of 5G.

Broadcast began on Tuesday in Luxembourg and will start from Sunday in France.

The film shows students interacting with iconic museum works through the power of 5G.

Orange believes their 5G network will be a turning point for virtual and augmented reality by allowing for greater interactivity.

Culture and entertainment, healthcare, transport and more can benefit from these developments – in fact, they believe whole societies can.

Marco Venturelli, President Overseeing Creativity at Publicis Conseil said regarding the film, “we wanted to give this technology meaning, go beyond divides and show how it can be useful to everyone.

We wanted to be as accurate as possible in this new film, which combines energy and foreshadows a positive future, something we all really need at the moment. A film that makes you feel good.”

Béatrice Mandine, Orange’s Executive Director of Communication, Brand and Engagement at Orange believes 5G, “represents positive progress.”

“We wanted to go beyond this dimension to raise the general public’s awareness about the countless uses made possible by this next-generation network…The most innovative thing about 5G is what Orange and its customers will do with it”


Advertiser: Orange International

Executive Director, Communication and Brand: Béatrice Mandine

Global SVP Brand & Sponsoring Director: Jean-François Rodriguez

Global Brand Advertising Director: Séverine Nübel

Global Project Leader: Laëtitia Fruchier

Global Brand Creative Director: Christian Bony

Head of European Advertising: Charlotte Bowrey

Head of SSA Advertising: Sekou Bah

Music and Experience Director: Vrej Minassian

Global Media Manager: Géraldine Grümmer

Agency: Publicis Conseil

President of Publicis Group in France: Agathe Bousquet

President of Publicis Conseil overseeing Creativity: Marco Venturelli

Global Creative Director: Frederic Royer 

Art Director: Jean-Baptiste Blandin

Copywriter: Thibault Froment

Global Client Leader: Magali Bergeroux

Business Director: Carla Cabalfin

International Account Director: Nouara Guenif

Account Executive: Alice Morel 

Head of Strategic Planning: Antoine L’Huillier 

Strategic planners: Carole Colin, Ghita Lemhandez 

Agency Producer: Sarah Bouadjera

Production Company: La Pac 

Director: Reynald Gresset

Executive Producer: Jérôme Denis

Head of Production: Eric Lipchitz

Director of Photography: Daniel Abuelo

Steadycamer: Jake Whitehouse

1rst assistant: Didier Mallet 

Deco: Judith Varga

Post-production: Prodigious

Post Producer: Franck-Hervé Marc

Editing: Manuel Coutant

Colour grading: Julien Alary

Flame Artist: Anthony Lestremau

Sound Producer: Carsten Krueger

Business Affairs: Catherine Oger, Cecilia Neyroud


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