New Orange Campaign Says 5G Will Transform Society

In a film by Publicis Conseil, Orange raises public awareness of the possibilities of 5G.
Broadcast began on Tuesday in Luxembourg and will start from Sunday in France.
The film shows students interacting with iconic museum works through the power of 5G.
Orange believes their 5G network will be a turning point for virtual and augmented reality by allowing for greater interactivity.
Culture and entertainment, healthcare, transport and more can benefit from these developments – in fact, they believe whole societies can.
Marco Venturelli, President Overseeing Creativity at Publicis Conseil said regarding the film, “we wanted to give this technology meaning, go beyond divides and show how it can be useful to everyone.
We wanted to be as accurate as possible in this new film, which combines energy and foreshadows a positive future, something we all really need at the moment. A film that makes you feel good.”
Béatrice Mandine, Orange’s Executive Director of Communication, Brand and Engagement at Orange believes 5G, “represents positive progress.”
“We wanted to go beyond this dimension to raise the general public’s awareness about the countless uses made possible by this next-generation network…The most innovative thing about 5G is what Orange and its customers will do with it”
Credits:
Advertiser: Orange International
Executive Director, Communication and Brand: Béatrice Mandine
Global SVP Brand & Sponsoring Director: Jean-François Rodriguez
Global Brand Advertising Director: Séverine Nübel
Global Project Leader: Laëtitia Fruchier
Global Brand Creative Director: Christian Bony
Head of European Advertising: Charlotte Bowrey
Head of SSA Advertising: Sekou Bah
Music and Experience Director: Vrej Minassian
Global Media Manager: Géraldine Grümmer
Agency: Publicis Conseil
President of Publicis Group in France: Agathe Bousquet
President of Publicis Conseil overseeing Creativity: Marco Venturelli
Global Creative Director: Frederic Royer
Art Director: Jean-Baptiste Blandin
Copywriter: Thibault Froment
Global Client Leader: Magali Bergeroux
Business Director: Carla Cabalfin
International Account Director: Nouara Guenif
Account Executive: Alice Morel
Head of Strategic Planning: Antoine L’Huillier
Strategic planners: Carole Colin, Ghita Lemhandez
Agency Producer: Sarah Bouadjera
Production Company: La Pac
Director: Reynald Gresset
Executive Producer: Jérôme Denis
Head of Production: Eric Lipchitz
Director of Photography: Daniel Abuelo
Steadycamer: Jake Whitehouse
1rst assistant: Didier Mallet
Deco: Judith Varga
Post-production: Prodigious
Post Producer: Franck-Hervé Marc
Editing: Manuel Coutant
Colour grading: Julien Alary
Flame Artist: Anthony Lestremau
Sound Producer: Carsten Krueger
Business Affairs: Catherine Oger, Cecilia Neyroud
Please login with linkedin to comment
Latest News

Emotional Storytelling Is A Rarity, IAG CMO Brent Smart Tells Future Of TV Advertising
In an interview with Mindshare’s Katie Rigg-Smith, recently returned Australian CMO Brent Smart said advertising lacks enough emotional storytelling, and that marketers lack the support of their organisations to brand build in the long term. Smart is the chief marketing officer at Insurance Australia Group, a position he moved to after returning to Australia from […]

Imagining Life After Cookies With LiveRamp’s Deb O’Sullivan
We've busted out the crystal ball to take a look into the future. Apparently the Lotto numbers are 10, 4, 29, 3, 43, 26.

Making Steps Towards Transparency: AANA/MMI Reveal Ad Tech Shortfalls
Missed this report because you were up late watching MAFS last night? Relish in this special edition cheat sheet.

Vogue Australia Launches ‘Baby Steps’ Podcast, With Jesinta Franklin And Remy Rippon
Vogue ditching the Prada pumps and the Hermés Birkin bags for shitty nappies and vomit in new baby podcast.

Stan To Reveal Cast Of Ru Paul’s Drag Race Down Under At 2021 Mardi Gras
Stan to reveal local cast of Ru Paul's Drag Race. B&T can't confirm if Fatty, Blocker & The Big Man are in the running.

Research Commissioned By Pantene Finds Only Six Per Cent Of LGBTQI+ People In Australia Play Team Sports
Study finds LGBTQI+ community eschewing team sports. Apparently it has nothing to do with the half-time oranges either.

Monday TV Wrap: True Crime A Winner For Nine
True crime helped Nine to a comfortable win last night. That said, fake marriages also helped.

CHE Proximity Snares Ogilvy’s Gavin McLeod For Chief Creative Officer Role
Gavin McLeod brushing up on the collected works of Edward de Bono before joining CHEP as its new chief creative officer.

Cancer Council NSW Appoints Archibald Williams For CX Strategy
If there's one brand we'd all like to see suffer a sharp decline in customers it's definitely the Cancer Council.

Common Ventures Unveils First Work For Bank Australia
Why not take advantage of historically low interest rates and saddle yourself with enough debt for seven lifetimes.

Are They Listening? Why Targeted Ads Work So Well
Here's an expert piece on targeted ads. And though not explicitly inferred, it sounds like the end of skywriting to us.

Are Media Partners With Australian Geographic & Woolies For Retail Promotion
B&T is an avid reader of Australian Geographic. Well, if truth be told we hide our copy of New Idea in the middle.

JCDecaux Launches OPTIX To Improve The Effectiveness Of Outdoor Creative
When passed out drunk on a big night, B&T staff choose and recommend JCDecaux's assuaging array of street furniture.

Meet Charlie Blacker: Van-Based Photographer And Shutterstock Artist
B&T'd love to be a van-based photographer, sadly we're claustrophobic, suffer car sickness & are bad backseat drivers.

Jim Beam Debuts Global Marketing Campaign ‘Always Welcome’ In Australia, Via adam&eveNYC
Jim Beam debuts global marketing campaign 'always welcome'. B&T assumes that's not referring to the hangovers.

The Hallway Snares CHEP’s Iain MacMillan As Its Melbourne Creative Director
Can't keep up with all the ECD movements at the moment? Well, let B&T add to your boggled mind with this.

“Neo-Nazi Attack!” Channel Nine Security Guard Caught In Terrifying Fight With White Supremacist
Much like quinoa, Bundy & Coke and MAFs brides, where there's white supremacists you'll invariably find trouble.

Study Finds Motive Trumps Incentive Advertising In Persuading Consumers
Do you make ads? Then you need to read this. Even better it never refers to the marketing funnel or the omnichannel.

Initiative Perth Announces New Hires, Including Steve Hare And Briana Wells
Here's confirmation that B&T doesn't ignore our Perth readers. However, we'll continue to ignore our Tasmanian readers.

Is Your Customer Lost? Why Gaps In Your Customer Journey Could Be Costing You More Than You Think
This deep dive exposé asks "is your customer lost"? Or, are they merely taking the scenic route via your competitors.

Industry Vets Andy DiLallo & Steve Jackson Launch Creative Agency Milk & Honey United
Adland vets Andy DiLallo & Steve Jackson are launching their own agency B&T believes they'll rue not calling Lalloson.

ING Launches New Brand Direction, Do Your Thing, Via Ogilvy
Surely a better tagline for ING would be "we were one of the few banks not named in the Banking Royal Commission".

SMI Data: January Ad Spends Sink As COVID & The Delayed Oz Open Bites
Did the January numbers have your head of accounts slugging from a concealed silver flask? Data says you weren't alone.

Slingshot Wins Masterpet And Endeavour Consumer Health Accounts
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]

Introducing The Zavy Social Scoreboard
You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do with a scoreboard? […]

Global Virtual Communications Consultancy fluid Expands Reach In Australia
Virtual consultancy fluid expands its reach into Australia with Brian Shrowder joining global collective of senior communications consultants

WE Communications Australia Announce New Leadership Roles
WE Communications announces new leadership roles & then communicate it superbly via this expertly penned press release.

Nimble Moves Away From The Bunny Suit In New Work Via Cyclone Creative Agency And Monster & Bear
Payday lenders are the modern equivalent of hocking a car stereo at Cash Converters.

Val Morgan Digital And TheFork Launch Thrillist Serves
Here's some foodie news for the gourmands out there. But that's not to suggest anyone can't sink their teeth into it.