Newly appointed IAB Australia CEO, Vijay Solanki, has launched a ‘First50’ tour which will see him meet with 50 key organisations and stakeholders in the digital industry over the coming months. Solanki, who began in the CEO role on July 26, has already met with a number of key stakeholders including IAB members and Council members and is scheduled to meet with IAB US and UK representatives in September.
Solanki is now calling for interested agencies and marketers with a view on the IAB to contact him directly to participate in First50 meetings. Digital businesses who want to get IAB up to speed on their operations are also encouraged to get in touch with the IAB to participate in one of the planned Digital Immersion Days.
“I’m taking a marketing approach combining qualitative and quantitative research to build a future looking proposition and strategy for the IAB. I’m keen to engage senior marketers and agency heads as well as publishers in this research process to ensure we hear from a cross-section of our stakeholders,” said Solanki.
“Digital businesses will be equally important and I’m planning several Digital Immersion Days that will allow me the privilege of gaining insight into the guts of several digital operations. I’ve already had the promise of a few of these and am looking for more.”
According to Solanki, while the IAB is acknowledged as the industry guardian of all things digital related, including standards, measurement and guidelines, the insights gained from the First50 tour and Digital Immersion Days will provide him with the opportunity to get the real pulse of the Association and industry; and then to evolve the IAB platform and remit.
Solanki can be reached via CEO@iabaustralia.com.au.
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]