B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • WPP
  • oOh!Media
  • Special
  • Ten
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: New IAB CEO Opens Door To Listen To Market Feedback
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > New IAB CEO Opens Door To Listen To Market Feedback
Media

New IAB CEO Opens Door To Listen To Market Feedback

Karen Terranova
Published on: 2nd August 2016 at 10:28 AM
Karen Terranova
Share
2 Min Read
SHARE

Newly appointed IAB Australia CEO, Vijay Solanki, has launched a ‘First50’ tour which will see him meet with 50 key organisations and stakeholders in the digital industry over the coming months. Solanki, who began in the CEO role on July 26, has already met with a number of key stakeholders including IAB members and Council members and is scheduled to meet with IAB US and UK representatives in September.

Solanki is now calling for interested agencies and marketers with a view on the IAB to contact him directly to participate in First50 meetings.  Digital businesses who want to get IAB up to speed on their operations are also encouraged to get in touch with the IAB to participate in one of the planned Digital Immersion Days.

“I’m taking a marketing approach combining qualitative and quantitative research to build a future looking proposition and strategy for the IAB. I’m keen to engage senior marketers and agency heads as well as publishers in this research process to ensure we hear from a cross-section of our stakeholders,” said Solanki.

“Digital businesses will be equally important and I’m planning several Digital Immersion Days that will allow me the privilege of gaining insight into the guts of several digital operations.  I’ve already had the promise of a few of these and am looking for more.”

According to Solanki, while the IAB is acknowledged as the industry guardian of all things digital related, including standards, measurement and guidelines, the insights gained from the First50 tour and Digital Immersion Days will provide him with the opportunity to get the real pulse of the Association and industry; and then to evolve the IAB platform and remit.

Solanki can be reached via [email protected].

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: creative directors, Richard Herring
Share

Latest News

They’ve Hatched! Presenting Our Inaugural Cairns Hatchlings Winners, Presented By Yahoo!
15/05/2025
Feast Your Eyes On The Magnificence Of The Cairns Crocodiles Awards Winners!
15/05/2025
Seven West Media’s News Boss Departs To Lead Perth Bears
15/05/2025
Cairns Is Booming, Your Business Could Too
15/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?