NBCF Launches ‘Game On Breast Cance Campaign
The National Breast Cancer Foundation, (NBCF), has debuted its ‘Game On Breast Cance campaign, that invites gamers to game and raise funds for Breast Cancer research.
Whether it’s on PCs, gaming consoles or mobile phones, NBCF is calling on all gamers to come together to play, stream or watch video games in support of the Australian women and men impacted by breast cancer.
Since NBCF’s inception in 1994, the 5-year survival rate for breast cancer has increased from 76 per cent to 91 per cent. However, breast cancer is still the most diagnosed cancer in Australia. It is estimated that more than 20,000 Australians were diagnosed with breast cancer in 2021.
The Game On Breast Cancer campaign invites gamers to participate in one of three ways and raise funds for Breast Cancer research.
You can play your favourite games, either on your own, or by teaming up with friends and family. For those that like to stream on platforms like Twitch or YouTube, NBCF has created special campaign graphics to help streamers talk to their audiences about the Game On Breast Cancer campaign and NBCF.
Finally, if you’re not a player, there is the option to watch. This could include watching family and friends play, or watching your favourite streamers, tabletop gamers, trading card gamers and other gaming communities.
Twitch streamer, xSnel, is going to stream for the GOBC campaign. He is part of the Pokemon trading card community and has previously raised over $2200 for NBCF, by opening limited edition Pokemon packs and auctioning off the most collectible cards to his highest donors.
xSnel said: “My nan was diagnosed with breast cancer this year, so it means the world to me that a community as small as ours was able to achieve such a huge goal.”
NBCF has also set up a dedicated Discord channel, a communication platform popular with gamers. The GOBC Discord channel will allow NBCF’s gaming community to come together to share tips and tricks on fundraising. They can team up and solve any technical issues.
During that week, NBCF will host streams on their own Twitch channel highlighting the activities and efforts of everyday gamers who are taking part in Game On Breast Cancer.
By playing, streaming, or watching games and raising funds, participants can support innovative Australian research that can change the future for women and men impacted by breast cancer.
NBCF is introducing five digital avatars created especially for the campaign — its Zero Hero Elite. Each represents a different strength of the NBCF community:
- Research Revenger – her strength is her focus on identifying the next breakthrough in breast cancer research.
- Countdown Crusader – his strength is his determination to raise funds for research.
- Pink Paladin – whose strong social network is important for starting conversations about breast cancer.
- Ribbon Raiser – his strength is his enthusiasm and willingness to try anything with the support of his network.
- Herald – her strength is her story and her personal connection to breast cancer that inspires others.
NCBF’s CEO, Prof Sarah Hosking, said, “Game On Breast Cancer is a great new way for people to have fun while raising much-needed funds for breast cancer research.
“Playing and watching video games is enjoyed by a huge number of Australians and by taking part in Game On Breast Cancer they can help support game-changing breast cancer research.
“By powering up to become one of NBCF’s Zero Hero Elite they’ll be helping us take one step closer to our mission of zero deaths from breast cancer by 2030.”
The campaign will launch with a recruitment drive on July 19, with gamers being asked to play, stream and watch from 1 August. A final week of gaming activity is planned for the 6 – 12 September.
Please login with linkedin to comment
Game On Prof Sarah Hosking The National Breast Cancer Foundation xSnelLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.