Naked & RMIT Uni Create The Ultimate Study Hack For Year 12 Students

Naked & RMIT Uni Create The Ultimate Study Hack For Year 12 Students
SHARE
THIS



At a time of the year when universities are fighting for the attention of year 12 students who are weighing-up their higher education options, Enero’s Naked has worked with RMIT University to develop a campaign with a world-first innovation.

Working with researchers and academics from RMIT’s School of Design and Behavioural Business Lab, Naked has created a new font specifically designed and tested to help students remember typed study notes. It’s called Sans Forgetica.

Naked executive creative director Jon Burden said: “Year 12 students studying for exams have a lot on their plate, so we wanted to find a way to be useful and give them something to actually help their study. We investigated ways to aid memory and uncovered previous research which gave us our starting point. From there we were able to work with the brilliant people within RMIT to develop, refine and test what became Sans Forgetica. It’s a lovely blend of art meeting science; of theory meeting practice. I only wish it was around when I was at school!”

The font was developed using a learning principle called ‘desirable difficulty’, where an obstruction is added to the learning process to promote deeper cognitive processing which results in better memory retention. During development several fonts were tested with 400 students in laboratory and online experiments, and the font that became Sans Forgetica demonstrated that it most effectively helped people retain information.

Lynda Cavalera, associate director – brand, segments and campaigns at RMIT University, added: “This project allows us to bring RMIT to life in a vivid and tangible way. We’ve created a genuinely unique tool that any student can use to help them with their studies, and we’ve done it by bringing together people within the university to put theory into practice. We believe that Sans Forgetica can have a range of applications, but for now, we hope that year 12 students and current RMIT students find it useful while studying for their exams.”

The launch of the font is being supported with activity in social channels and an outreach program to schools in Victoria. Naked worked with sister Enero agency Orchard as technology partner for the project.

Please login with linkedin to comment

Enero Naked RMIT University study hack

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.