Simply Energy has unveiled its first brand campaign ‘Energy That Works With You’ to promote the energy provider’s commitment to help customers feel in control of their energy usage.

Created by independent creative agency Mr Mumbles and strategic consultancy Mext, the campaign brings to life three fun, energetic characters born from spheres within the Simply Energy logo.

These helpful characters highlight the brand’s promise by helping Simply Energy customers take control of their energy by using either solar or battery. It also demonstrates that Simply Energy is embracing a new energy future and that the business stands for more than just a price-driven brand.

The live action and CGI combined TVC was shot by Exit Films director Ben Saunders with the animated characters and sequences developed and produced by Heckler Sixty40.

The campaign, which includes a 30-second brand spot and a series of 15-second retail spots will run in Victoria and South Australia across broadcast, online, print and with life-size promotional characters to support the brands sponsorships.

Andrew Town, creative partner of Mr Mumbles said, “The new characters represent a fun way to humanise the brand and bring it to life in a charming, unexpected way. Simply Energy has really embraced the repositioning and there’s great enthusiasm throughout the whole business.”

Jody Doran, marketing manager of Simply Energy said, “The energy industry is in a state of transformation so it’s important for us to partner with our customers to help them take control of their energy usage and to provide more transparency around the process.”

“From the moment we got together with Mr Mumbles it was the perfect match; they were totally understanding of our business position, are incredibly talented and very easy to work with.”