Moustache Republic, a digital commerce partner for fast growing brands of all sizes, has expanded its executive team in Australia with the appointment of Laura Doonin as Partner and Director.
Based in Sydney, Doonin joins Moustache Republic with 15 years’ experience in growing and transforming retail business during which time she has developed and implemented ecommerce and omni-channel solutions to meet the fast evolving expectations of B2B and B2C organisations.
In her role at Moustache Republic, Doonin will be responsible for expanding the company’s Australian market footprint and supporting retailers in delivering ecommerce solutions based on great user design and leading edge SaaS technologies.
Doonin was previously general manager of digital at Pharmacy 4 Less where she was tasked with driving the organisation’s digital and ecommerce business strategy across the company’s three brands, including Roy Young, Your Chemist Shop and Pharmacy 4 Less.
Previously, Doonin was head of client relations at Pitney Bowes where she was responsible for launching the Pitney Bowes global ecommerce solution.
She also worked at eBay for more than four years in several roles, including as head of fashion vertical where she launched and scaled eBay’s Australian fashion business.
Doonin was subsequently appointed eBay’s manager of strategic relationships where she headed up partnerships and was responsible for onboarding some of the biggest retailers in the country onto eBay, including Target, The Good Guys, SurfStitch and many fashion brands.
Moustache founder and managing director Tony Hou said: “We are thrilled that Laura has joined Moustache Republic at this time.
“Her skills and experience in delivering creative, analytics-based digital commerce, omni-channel strategies and experiences will be of immense value and benefit to our clients who more than ever require strategic insight to support exponential growth and a trajectory for ongoing success”.