IKEA Australia has released its autumn retail campaign via The Monkeys with a focus on smart storage solutions under the brand platform ‘The Best Day is the Everyday’.
For the many Aussie families faced with a lack of storage solutions in small living spaces, the campaign highlights a range of storage products to help with organisation, and the sense of joy when everything finds its perfect place.
Directed by Jonny + Will at Blinkink, the TV broadcast campaign is narrated by Swedish actress Lena Endre.
https://www.youtube.com/watch?v=Ai5OBpgKaf0&feature=youtu.be
https://www.youtube.com/watch?v=lp4fFrplLa4&feature=youtu.be
The Monkeys creative director Barbara Humphries said: “IKEA’s products have so much character and usefulness. It’s a real joy to be able to bring those features to life each season.”
IKEA Australia’s national marketing manager, Kristin Bengtsson, said: “We’re very happy with this playful autumn campaign and hope it will inspire many Australian families to find the happiness to be had in the everyday when things are stored away and clutter-free.
“The aim is to free up more time to be able to focus on the fun stuff in life.
“It complements our series of unique spots that differentiate IKEA from our competitors, while successfully engaging and motivating consumers to visit our stores and website.”
CREDITS
Client: IKEA Australia
National marketing manager: Kristin Bengtsson
National marketing communications manager: Erin Falconer
Marketing communications specialist: Erin Burges
Interior design leader: Melissa McInnes
External channel activity leader: Tabitha Krygsman
Creative agency: The Monkeys
Co-founder and group chief creative officer: Scott Nowell
Creative director: Barbara Humphries
Copywriters: Andrew Hurwitz and Cyndall McInerney
Art director: Katyana O’Neill
Group account director: Humphrey Taylor
Senior content director: Rebecca Tearle
Content director: Lauren Shelley
Content executive: Will Davies
Head of production: Thea Carone
Senior agency producer: Penny Brown
Production company: Blink Ink and FINCH
Executive producers: Bart Yates and Corey Esse
Director: Jonny + Will
Producer: JoClaire Thompson
Edit House: The Editors
Executive producer: Nicoletta Rousianos
Senior producer: Daniel Fry
Editor: Ryan Boucher
Post-production company: FINCH Post
Head of VFX: Andy Timms
Post producer: Jayne da Costa
Colourist: Billy Wychgel
VFX artists: Jonte Wendt and Lee Sandiford
Sound House: Song Zu
Music composition: Ramesh Sathiah
Executive producer: Lesley Chambers
Music licensing: Level Two
Track: “Bubblegum”, Confidence Man
