B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Monkeys Gives Ricky Ponting Multiple Guises In Superbly Clever BetEasy Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > The Monkeys Gives Ricky Ponting Multiple Guises In Superbly Clever BetEasy Campaign
Campaigns

The Monkeys Gives Ricky Ponting Multiple Guises In Superbly Clever BetEasy Campaign

Staff Writers
Published on: 4th October 2018 at 11:42 AM
Staff Writers
Share
2 Min Read
SHARE

The Monkeys and BetEasy have unveiled an action-packed campaign, calling on punters everywhere to Raise Your Game with the newly rebranded online betting agency.

Directed by Paul Middleditch of Plaza Film, the launch film features brand ambassador and former Australian cricket captain Ricky Ponting raising his game like never before as the hero in a series of dramatically filmed competitions; from NFL to soccer, ice hockey and chess.

https://www.youtube.com/watch?v=F6uS3mgT8Bo

BetEasy chief marketing officer, Ed Owens said: “With the coming together of William Hill and CrownBet we have more to offer than ever before, it’s also re-affirmed our commitment to being a cut above the rest.

“Our emergence as BetEasy gives us a chance to demonstrate what our new entity is all about, a genuine love of competition and the thrill of live sports,” Owens said.

Created by The Monkeys, part of Accenture Interactive, the campaign launched on grand final weekend and will roll out in the coming weeks during Spring Carnival across broadcast, out of home advertising, digital, retail, press and social channels.

The Monkeys Melbourne executive creative director, Grant Rutherford, said: “Getting to work with Ricky again was a real pleasure. And he’s the perfect embodiment of the Raise Your Game platform – the man’s literally bloody good at everything.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: beteasy, Ricky Ponting, The Monkeys
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Millie Elliott (R) fending off Tayla Preston (L).
Foxtel Media Reveals Top-Tier Sponsors For 2025 NRLW Season
18/07/2025
Publicis Raises Growth Forecast On Strong Q2 Results After “Unprecedented New Business Run”
18/07/2025
Google’s Raphael Hodes: “We Need To Move Away From Last Click”
18/07/2025
The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?