A model with Down’s syndrome has starred in the latest campaign from fashion brand Gucci.
18-year-old Ellie Goldstein from the UK models Gucci Mascara L’Obscur in the shoot.
“I designed L’Obscur mascara for an authentic person who uses makeup to tell their story of freedom, in their way,” Gucci creative director Alessandro Michele said.
“We called it L’Obscur because this word balances charm and mystery,” he added.
View this post on Instagram
In occasion of the #PhotoVogueFestival held in November 2019, @guccibeauty and @vogueitalia launched an Instagram scouting project. As a result, photographer @davidpdhyde captures Ellie @elliejg16_zebedeemodel and Kadri Vahersalu @kadri_vahersalu for a special editorial featuring the buildable Gucci Mascara L’Obscur. The portfolio is inspired by Creative Director @alessandro_michele’s words: “I designed L’Obscur mascara for an authentic person who uses makeup to tell their story of freedom, in their way.” #AlessandroMichele #GucciBeauty
The photo on Instagram now has over 810,000 likes which, according to Goldstein’s modelling agency, is the most likes ever for Gucci.
Released by Gucci last month, the campaign has now been picked up by the Italian edition of Vogue.
“I love this. Thank you for this amazing opportunity and a fabulous day shooting,” Goldstein said.
The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]
Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]