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B&T > Media > Model With Down’s Syndrome Breaks Instagram Records For Gucci
Media

Model With Down’s Syndrome Breaks Instagram Records For Gucci

Staff Writers
Published on: 3rd July 2020 at 11:29 AM
Staff Writers
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A model with Down’s syndrome has starred in the latest campaign from fashion brand Gucci.

18-year-old Ellie Goldstein from the UK models Gucci Mascara L’Obscur in the shoot.

“I designed L’Obscur mascara for an authentic person who uses makeup to tell their story of freedom, in their way,” Gucci creative director Alessandro Michele said.

“We called it L’Obscur because this word balances charm and mystery,” he added.

https://www.instagram.com/p/CBlzf0vCuAR/?utm_source=ig_embed

The photo on Instagram now has over 810,000 likes which, according to Goldstein’s modelling agency, is the most likes ever for Gucci.

Released by Gucci last month, the campaign has now been picked up by the Italian edition of Vogue.

“I love this. Thank you for this amazing opportunity and a fabulous day shooting,” Goldstein said.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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