A Swedish model and photographer who found fame for proudly showing off her hairy legs and armpits has reportedly received rape and death threats after she appeared in a new campaign for sportswear giant adidas.
Model Arvida Byström reportedly received the threats after her ad, for a new range of sneakers, appeared on YouTube. Check it out below:
In an Instagram post, which appears to be getting more attention than the actual ad, Byström wrote she’d “been getting rape threats in my DM inbox”.
The 26-year-old Byström regularly posts images of her body hair and cellulite to her adoring Instagram fans.