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Reading: Model Receives Death Threats After Her Hairy Legs Star In Adidas Ad
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B&T > Campaigns > Model Receives Death Threats After Her Hairy Legs Star In Adidas Ad
Campaigns

Model Receives Death Threats After Her Hairy Legs Star In Adidas Ad

Staff Writers
Published on: 9th October 2017 at 12:00 PM
Staff Writers
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A Swedish model and photographer who found fame for proudly showing off her hairy legs and armpits has reportedly received rape and death threats after she appeared in a new campaign for sportswear giant adidas.

Model Arvida Byström reportedly received the threats after her ad, for a new range of sneakers, appeared on YouTube. Check it out below:

https://www.youtube.com/watch?v=elDe_kHYTb8

In an Instagram post, which appears to be getting more attention than the actual ad, Byström wrote she’d “been getting rape threats in my DM inbox”.

Screen Shot 2017-10-09 at 10.03.04 amThe 26-year-old Byström regularly posts images of her body hair and cellulite to her adoring Instagram fans.

Screen Shot 2017-10-09 at 10.05.44 am

Screen Shot 2017-10-09 at 10.06.23 am

In a statement, adidas said it is “honoured to work with creators like Arvida for their creativity, diversity and unique ideas” calling her her as “an artist, photographer, model and cyber sensation, known for her photography, which questions femininity and gender standards using so-called ‘girly’ aesthetics”.

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TAGGED: Ad campaigns, Adidas
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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