“Mobile is dead!” Says Pandora’s Aussie Boss Jane Huxley

“Mobile is dead!” Says Pandora’s Aussie Boss Jane Huxley
SHARE
THIS



With all this talk from marketing, tech and data companies about the power of the smartphone, music streaming site Pandora’s managing director, Jane Huxley, has broken ranks to declare that mobile’s time has already come and gone.

“It’s dead,” Huxley  bravely told B&T. “I am passionate about technology and where it’s going. I do a lot of reading and talking and thinking around the future, and I’ll put the premise into the market now that mobile is dead.”

jane huxley

“People will be like, ‘Argh! Let me take a breath! Oh my God!’ but if we don’t think that’s true, then we’re not really thinking about where we’re going to be in three to five years’ time.

“We know the cycles are getting shorter. We know about wearables. At some point in time, a car for example, will have a SIM card in it. The car becomes an iPad on wheels. The sense of untethered technology is not dead, but it may not be this thing that I’m holding right now to talk to you.”

Pandora launched in Australia and New Zealand in 2012 and has a very strong user base growth.

In February the internet radio service said it was adding 20,000 to 30,000 new Australian users a week; but Huxley, a former chief executive and publisher at Fairfax Media who’s held senior roles at Microsoft and Vodafone, insists it’s important to not become complacent.

“I’m passionate about the future,” she said. “What happens to media and content when everything is targetable? This blank sheet of paper. To that end, I was a geek at Microsoft in `89, and there is a geek inside of me that I just indulge.”

Huxley argues Pandora’s algorithm is superior to its main rival, Spotify, and insists it’s reaching more and more music fans, stealing market share from traditional music radio.

“I love disruption and of course our role here is to disrupt traditional radio,” she added. “I have no fear of change. No fear of momentum. I’m really passionate about disrupting today.”

Huxley will be one of the chief speakers at Daze of Disruption in Sydney on the 18th and 19th of May.

 

Please login with linkedin to comment

ADMA Creative School Advertising Standards Bureau WIM2014

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]