It's the first time national treasure Richie Benaud has fronted the campaign, however the ad has drawn criticism for not showing anyone of indigenous background, says the SBS.
An Australia Day advertisement from Meat & Livestock Australia (MLA) has caused controversy for its failure to include any Indigenous Australians.
The advertisement shows former Australian cricketer Richie Benaud trying to organise an Australia Day barbecue at his house.
Benaud puts in calls to Captain “Cookie” Cook, Ned Kelly and Ita Buttrose, among others.
Missing from his guest list, however, were any Indigenous Australians or people from other ethnic-minority groups.
Social commentator Celeste Liddle told NITV News the advertisement highlighted problems she saw with Australia Day.