Mindshare Wins Grand Prix At The MFA Awards!

Mindshare Wins Grand Prix At The MFA Awards!
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GroupM agency Mindshare has nabbed the Grand Prix at the Media Federation of Australia (MFA) Awards last night.

Mindshare won it for its Youth off the Streets work, #laceitup.

Below are the full list of winners.

Beverages

Client: Coca-Cola
Company: UM
Entry: #colouryoursummer

Automotive:

Client: Ford
Company: Mindshare
Entry: Ranger: Brains Over Brawn

Finance/Insurance/Government/Corporate & Real Estate

Client: NAB
Company: Mindshare
Entry: Ranger: Federal Budget Hub

Clothing, cosmetics and retail

Client: L’Oreal Paris
Company: Carat
Entry: Ranger: Looking Fly with a Winged Eye

Food & Grocery

Client: Colgate Palmolive
Company: MEC
Entry: Dynamo: Mums, Mud And A Million Different Messages

IT & Consumer Durables

Client: Optus
Company: Starcom MediaVest Group
Entry: ROI Facebook

Media/Entertainment/Travel & Leisure

Client: Wotif
Company: Match Media
Entry: The Wonderful World of Wotifa

Partnership Award

Client: Coles
Company: NewsLifeMedia
Entry: Australia’s Largest Digital Partnership – taste.com.au & Coles

Pro Bono/Cause Marketing Incentive – In recognition of Pam Lane

Client: Good Beginnings Guide Dogs NSW/ACT
Company: Foundation
Entry: Small Agency. Big Heart. And the $100,000 Challenge.

Best Strategic Launch Campaign

Client: Roadshow
Company: OMD
Entry: Paper Planes: Helping A Little Aussie Film Fly

Best Integrated Media Campaign

Client: Roadshow
Company: OMD
Entry: Paper Planes: Helping A Little Aussie Film Fly

Best Use Of A Small Budget (Up to $300,000)

Client: Youth off the Streets
Company: Mindshare
Entry: #laceitup

Best Media Innovation

Client: Coca-Cola
Company: UM
Entry: #colouryoursummer

Best Demonstration Of Results

Client: Coca-Cola
Company: UM Sydney
Entry: #colouryoursummer

Best Use Of Data

Client: Narellan Pools
Company: Affinity
Entry: Diving Into Data Makes A Big Splash For Narellan Pools

Media Owner Of The Year

Company: MCN
Entry: MCN

Marketing Team Of The Year

Company: Meat & Livestock Australia
Entry: The Breeding Ground For Australia’s Best Marketers

NGEN Award

Client: Mirabel Foundation
Company: Declan Peach & Jacqueline Osborne – UM
Entry: 365 Candles

MFA 5+

Company: Caitlin Schuch, Alex Concannon & Lisa Rakowski – Starcom Mediavest Group
Entry: Earning C-Suite Attention

GrandPrix

Client: Youth off the Streets
Company: Mindshare
Entry: #laceitup

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