GroupM agency Mindshare has nabbed the Grand Prix at the Media Federation of Australia (MFA) Awards last night.
Mindshare won it for its Youth off the Streets work, #laceitup.
Below are the full list of winners.
Beverages
Client: Coca-Cola
Company: UM
Entry: #colouryoursummer
Automotive:
Client: Ford
Company: Mindshare
Entry: Ranger: Brains Over Brawn
Finance/Insurance/Government/Corporate & Real Estate
Client: NAB
Company: Mindshare
Entry: Ranger: Federal Budget Hub
Clothing, cosmetics and retail
Client: L’Oreal Paris
Company: Carat
Entry: Ranger: Looking Fly with a Winged Eye
Food & Grocery
Client: Colgate Palmolive
Company: MEC
Entry: Dynamo: Mums, Mud And A Million Different Messages
IT & Consumer Durables
Client: Optus
Company: Starcom MediaVest Group
Entry: ROI Facebook
Media/Entertainment/Travel & Leisure
Client: Wotif
Company: Match Media
Entry: The Wonderful World of Wotifa
Partnership Award
Client: Coles
Company: NewsLifeMedia
Entry: Australia’s Largest Digital Partnership – taste.com.au & Coles
Pro Bono/Cause Marketing Incentive – In recognition of Pam Lane
Client: Good Beginnings Guide Dogs NSW/ACT
Company: Foundation
Entry: Small Agency. Big Heart. And the $100,000 Challenge.
Best Strategic Launch Campaign
Client: Roadshow
Company: OMD
Entry: Paper Planes: Helping A Little Aussie Film Fly
Best Integrated Media Campaign
Client: Roadshow
Company: OMD
Entry: Paper Planes: Helping A Little Aussie Film Fly
Best Use Of A Small Budget (Up to $300,000)
Client: Youth off the Streets
Company: Mindshare
Entry: #laceitup
Best Media Innovation
Client: Coca-Cola
Company: UM
Entry: #colouryoursummer
Best Demonstration Of Results
Client: Coca-Cola
Company: UM Sydney
Entry: #colouryoursummer
Best Use Of Data
Client: Narellan Pools
Company: Affinity
Entry: Diving Into Data Makes A Big Splash For Narellan Pools
Media Owner Of The Year
Company: MCN
Entry: MCN
Marketing Team Of The Year
Company: Meat & Livestock Australia
Entry: The Breeding Ground For Australia’s Best Marketers
NGEN Award
Client: Mirabel Foundation
Company: Declan Peach & Jacqueline Osborne – UM
Entry: 365 Candles
MFA 5+
Company: Caitlin Schuch, Alex Concannon & Lisa Rakowski – Starcom Mediavest Group
Entry: Earning C-Suite Attention
GrandPrix
Client: Youth off the Streets
Company: Mindshare
Entry: #laceitup
