Mindshare Bolsters Leadership With Senior Promotions

Mindshare Bolsters Leadership With Senior Promotions
B&T Magazine
Edited by B&T Magazine



Mindshare Australia has strengthened its senior leadership team with two high-profile promotions.

Kerry Field (pictured), formerly managing director of Mindshare Melbourne, has been promoted to chief growth officer. She is tasked with driving client and agency growth and business development for Mindshare Australia.

Field has been with Mindshare and WPP for more than 25 years, holding senior leadership, management, innovation and digital roles during her time with the agency and before that with Ogilvy.

Meanwhile, Chris Solomon has been promoted to managing director of Mindshare Melbourne to replace her. He joined Mindshare in 2018 as managing partner and has been leading the NAB business, during which time the agency has significantly extended its remit by taking on data analytics and advanced modelling, as well as search, SEO and social for the bank.

Solomon joined Mindshare from MediaCom where he was chief digital officer for MediaCom China. He will now oversee the day to day running of the agency, as well as driving growth for clients.

Mindshare Melbourne’s Chris Solomon

With experience across Australasia and APAC, Solomon is a modern media professional with a proven track-record for taking an innovative and digital first approach that delivers innovative and effective solutions for clients.

Katie Rigg-Smith, Mindshare CEO, said: “I’m always thrilled when we can promote from within as it shows a strong pipeline of talent within the agency.

“Chris is a wonderful leader, an outstanding client partner and so managing director is a natural extension of his capabilities.

“Kerry’s lateral thinking, and the fact she has been with the agency for over 25 years and worked across pretty much every part of our business, makes her perfectly placed to drive a growth agenda for us and our clients in 2021.

“Both Kerry and Chris already make a massive contribution with provocative ideas that push our business, our clients and our people forward and I’m excited for the year ahead.”

Solomon added: “I couldn’t be prouder to be leading our Melbourne Mindshare office. Our team in Melbourne is made up of an amazing group of people with a positive and energetic culture.

“Our foundation of working with great clients and delivering great work gives us the momentum needed for a stellar year ahead, one that I am very excited to lead us into.”

Field said: “It’s been an absolute pleasure working in the Melbourne market for the last couple of years.

“An experience that can only help me in my newly-created national role.  I am very grateful to have been able to have such a long-standing and varied career with one company and am as passionate as ever about what Mindshare has to offer clients; a true focus on producing great work that helps them achieve their wildest ambitions.”

Both Field and Solomon will continue to report to Rigg-Smith, and to sit on the Mindshare leadership team.




Please login with linkedin to comment

Chris Solomon kerry field Mindshare Australia

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]