Specialist digital marketing and media consultancy, Mindbox, has diversified its financial technology client portfolio after being appointed as the preferred digital services agency for innovative Australian technology enterprise, Vonto.
Mindbox’s remit will include all digital media across Vonto’s services. Part of Commonwealth Bank Australia’s x15Ventures, Vonto recently won AFR BOSS Magazine’s Best Innovation and Most Innovative Company awards in the Banking, Superannuation and Financial Services category.
The Vonto platform provides business owners with a holistic view of their numbers, by securely connecting all their digital tools in one place. Designed to remove the noise and complexity from business data, Vonto gives users a curated daily feed of useful information they can act on, from trends to leading indicators – at a glance and on the move.
Mindbox has been tasked with driving customers, awareness and reach for Vonto, through digital media and data, to ensure the platforms are reaching relevant audiences while amassing in-depth analytics to produce digestible customer insights. The implementation of the new strategy will ensure Vonto is better able to make informed business decisions, and deliver best-in-class insights to their diverse customer base.
Founder and CEO of Mindbox, Nic Halley, said: “Like Vonto, we believe that driving big ideas with data is an essential resource for business strategy, making this a natural and exciting partnership.
“Vonto is dedicated to creating the insights and analytics that are best tailored to the individual, curating a feed that is personalised and highly attuned to the needs of the business. Our focus is to support Vonto in providing the ability to track trends, spikes in activity and even predict their target audiences’ needs.”
Vonto Managing Director, Elliot Cousins, adds: “As a growing financial technology enterprise in Australia, we are passionate about levelling the playing field for businesses of all sizes. We help business owners cut through the noise and focus on the trends and insights they can jump onto to build their brands. Partnering with Mindbox ensures we’re aligned on our business objectives and delivering world-class services to our customers.”
The new partnership follows a raft of successes for Mindbox in 2020, which saw the consultancy partner with DHL Express across the ANZ region and continue its work with HCF, Teachers Health, Australian Retirement Holdings amongst others.
Mindbox has 20 years of specialisation across media, search, programmatic, social, behavioural marketing and its associated data.
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