After meeting with Prime Minister Scott Morrison, Microsoft president Brad Smith says the company will back the proposed and controversial News Media Bargaining Code.
It’s a proposal that saw Google threaten to exit the Australian market if it is brought into law, but Microsoft—which owns search engine Bing—has said it will support the code.
In a publicly released letter, Microsoft president Brad Smith said he and chief executive Satya Nadella had met with PM Morrison and Communications Minister Paul Fletcher to discuss the code.
During that conversation, Smith and Nadella said Microsoft would fully support the News Media Bargaining Code.
“The code reasonably attempts to address the bargaining power imbalance between digital platforms and Australian news businesses,” Smith writes.
“It also recognises the important role search plays, not only to consumers but to the thousands of Australian small businesses that rely on search and advertising technology to fund and support their organisations.
“While Microsoft is not subject to the legislation currently pending, we’d be willing to live by these rules if the government designates us.”
Smith added: “We believe that the current legislative proposal represents a fundamental step towards a more level playing field and a fairer digital ecosystem for consumers, business, and society.”
Smith additionally said Microsoft would “invest further to ensure Bing is comparable to our competitors”.
In addition, Smith said Microsoft will ensure that small businesses who wish to transfer their advertising to Bing can do so simply and with no transfer costs.
“We recognise the important role search advertising plays to the more than two million small businesses in Australia,” he said.
Bing currently boasts a 3.7 per cent market share in the Australian market, compared to Google’s 94 per cent.
It comes after Smith and Nadella met with PM Morrison and Minister Fletcher on the possibility of expanding Microsoft’s search offering, Bing, in the Australian market.
“One thing is clear: while other tech companies may sometimes threaten to leave Australia, Microsoft will never make such a threat,” Smith writes. “We appreciate what Australia has long meant for Microsoft’s growth as a company, and we are committed to supporting the country’s national security and economic success.”
On Wednesday 2nd March, AANA hosted a webinar to discuss the findings of their latest report into transparency in the Australian digital supply chain. The report, by the Australian Association of National Advertisers (AANA) and Method Mdeia Intelligence (MMi) is a follow up from PWC/ISBA’s 2020 programmatic study which outlined the challenges of tracking spend […]
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]
Introducing The Zavy Social Scoreboard You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do […]