Dentsu Aegis Network (DAN) Australia and New Zealand have appointed Michael Bass as chief investment officer for Amplifi ANZ, the Group’s investment unit.
He replaces Ashley Earnshaw who was last week announced as sister agency Vizeum’s new CEO.
Bass joins Amplifi from Network 10.
With over 20 years’ experience, Bass’ career is expansive – encompassing a range of senior investment and trading roles across the media sector.
Bass will be responsible for developing and driving DAN’s media investment strategy, as well as identifying new and improved ways of working with media owners to maximise value, innovation and outcomes for clients.
DAN ANZ CEO Henry Tajer said: “I’ve had the pleasure of working with Michael in the past. He is a very effective professional and has created and delivered significant value for clients throughout his career.
“He will partner with the Group’s businesses to do the same for our clients.”
Bass said: “It’s a great privilege to be stepping into this role and leading Amplifi into a new era. I look forward to joining the team and working closely with our media partners to deliver exceptional results for clients.”
DAN has undergone plenty of reshuffling and restructuring in recent months, including Amplifi Australia’s investment and solutions capability being reintegrated back into DAN’s media brands in the coming months.
The restructuring of Amplifi has been initiated by newly appointed DAN CEO, Henry Tajer, who took the top job at the start of the year after the shock resignation of incumbent Simon Ryan.
Bass assumes the new role from Monday 2 September.