Study: Aussie Metro Radio Numbers Up 2% To 11.1 Million In 2020

Study: Aussie Metro Radio Numbers Up 2% To 11.1 Million In 2020
B&T Magazine
By B&T Magazine
SHARE
THIS



The Australian metropolitan commercial radio audience grew by two per cent to nearly 11.1 million listeners in 2020, in a year dominated by COVID-19 which saw the number of people listening at home jump by eight per cent to 6.4 million.

Commercial Radio Australia’s annual listening summary, based on an average of the five official GfK radio surveys conducted in 2020, shows radio’s cumulative audience reached a record high and has climbed by 10 per cent over the past five years.

Bright spots included a two per cent lift in listeners aged 25-39, which comprised the largest age group at nearly three million people, a five per cent increase in audiences during mornings (9am to midday, Mon – Fri) and a 13 per cent rise in audiences for DAB+ only stations.

“Radio proved its adaptability in emergencies and continued to deliver for listeners in a year where we contended with floods, bushfires, a global pandemic and digital disruption,” CRA chief executive officer Joan Warner said.

“Radio also showed that while we’re dominant in the car, we’re not reliant on any one platform or place of listening. There has been a strong lift in listeners across digital, mobile and DAB+ platforms and we will continue to evolve and grow those opportunities in 2021.”

Overall, commercial radio reached 77 per cent of all people aged 10-plus each week in the five major metro markets and was popular across all age groups. Commercial radio reached 87 per cent of people aged 10- 17, 75 per cent of those aged 18-24, 76 per cent of 25-39s, 80 per cent of 40-54s, 78 per cent of 55-64s and 67 per cent of those aged 65 and over.

Commercial DAB+ only stations attracted nearly 1.6 million listeners, an increase of 13% or 180,000 people compared to 2019. More than half of those listened to DAB+ stations at home and 676,000 listened in the car.

Audiences spent a total of 13 hours and 12 minutes listening to commercial radio each week.

Working from home and travel restrictions resulted in changes to listening behaviour. Morning audiences rose five per cent to 6.3 million, while afternoon audiences (midday to 4pm) were up three per cent to 6.9 million, overtaking drive on 6.8 million. Breakfast remained the most popular time to listen, with an audience of 7.5 million each week.

Forty-nine percent of time spent listening to radio took place at home (up from 42% in 2019), while 31% of listening was in the car, down from 36 per cent previously, 17 per cent took place at work and two per cent elsewhere.

The first radio survey period for 2021 began this week with results to be released by GfK on March 11.

Please login with linkedin to comment

Commercial Radio Australia

Latest News

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

Gourmet Traveller Unveils Finalists For The 2022 Restaurant Awards
  • Media

Gourmet Traveller Unveils Finalists For The 2022 Restaurant Awards

  The Gourmet Traveller team has uncovered the best restaurants around the country to bring you the finalists for the 2022 Gourmet Traveller Restaurant Awards in the October issue of Gourmet Traveller, on sale today. Due to ongoing restrictions, The Gourmet Traveller Restaurant Award winners will be announced via a virtual announcement on October 24, […]

Spark Foundry Wins Voyages Indigenous Tourism’s Media
  • Media

Spark Foundry Wins Voyages Indigenous Tourism’s Media

Publicis’ Spark Foundry has been appointed to manage the media strategy, planning and buying responsibilities for Voyages Indigenous Tourism Australia, following a highly-competitive pitch. Owned by the Indigenous Land and Sea Corporation (ILSC), Voyages Indigenous Tourism Australia offers experience-based holidays in Australia’s most iconic wilderness locations, including Ayers Rock Resort in the Red Centre, Northern […]

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels
  • Advertising
  • Media

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels

A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]

Recommended

by B&T Magazine

B&T Magazine
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.