MercerBell has enriched its data capabilities with two new hires, Alistair McCall (right in photo) as data strategy director and Sophia Zhou (left) as data analyst.
McCall’s extensive data career includes senior roles within Woolworths, Optus and Vodafone where he developed advanced analytics solutions designed to provide high quality customer experiences. He is working with clients to develop predictive analytics that will transform the way they do business.
Zhou, most recently at Bank of New Zealand, is an expert data miner with extensive experience in propensity modelling, tree models, machine learning and many analytics platforms.
Managing director Julie Dormand said: “While MercerBell has data in our DNA, the wealth of expertise that Alistair and Sophia bring to the team means that we are absolutely on the leading edge of new technologies and advanced data analytics.
“Our clients such as Toyota are already excited about the transformational power of data on their customer relationships, and are engaging with Alistair and the team to identify new opportunities that are revealed from predictive modelling, artificial intelligence and machine learning. The data team are working with all other areas of the MercerBell business to embed the insights from data into our client work across the board.”
